The idea is to encourage communication between employees of all ages, as they all have something to learn from one another, and also to highlight the emotions that non-digital employees have during the time people ask them why they don't become more acquainted with new technology.
The poster represents a young woman, with a smartwatch (the tech wiz), and an older man, both on top of an office building with a view of Berlin. They are engaged in a conversation about the enormous benefits the digital brings to each employee. As the future is bright, so is the poster’s background.
Ian, the older man, is the storyteller. He describes his routine, his struggles with technology, which make him a bitter man. One afternoon break, he meets Anna , a clumsy but witty woman, the Digital Leader, on the rooftop. As they discuss tech aid, he becomes very acidic with her. Next day, he clears his thoughts and realizes it is OK to ask for help. They both learn from each other. As he tries to go digital, he makes a big mistake at work, calls Anna, who teaches him how to solve it.
My script and poster are special because they present real people, having trouble at work, trouble embracing the digital, but the youngster, tech savvy as always, helps the older employee to get a hang of how things work in the digital world and convinces him to follow her, the Digital Leader. Both film poster and script break barriers about the thought that women can't have advanced knowledge when it comes to technology, as well as the leading position.
For the poster, I have used the SteelTongs font provided in the ProjectKit. Everything else is my own.
