(digital) BABY STEPS
Young employee teaches older employee that going digital is good and effective, despite their fear.


The idea is to encourage communication between employees of all ages, as they all have something to learn from one another, and also to highlight the emotions that non-digital employees have during the time people ask them why they don't become more acquainted with new technology.

Please explain how your poster brings the idea of digital leadership to life?

The poster represents a young woman, with a smartwatch (the tech wiz), and an older man, both on top of an office building with a view of Berlin. They are engaged in a conversation about the enormous benefits the digital brings to each employee. As the future is bright, so is the poster’s background.

Please provide a summary of your film script/storyboard:

Ian, the older man, is the storyteller. He describes his routine, his struggles with technology, which make him a bitter man. One afternoon break, he meets Anna , a clumsy but witty woman, the Digital Leader, on the rooftop. As they discuss tech aid, he becomes very acidic with her. Next day, he clears his thoughts and realizes it is OK to ask for help. They both learn from each other. As he tries to go digital, he makes a big mistake at work, calls Anna, who teaches him how to solve it.

What makes your film poster and script special?

My script and poster are special because they present real people, having trouble at work, trouble embracing the digital, but the youngster, tech savvy as always, helps the older employee to get a hang of how things work in the digital world and convinces him to follow her, the Digital Leader. Both film poster and script break barriers about the thought that women can't have advanced knowledge when it comes to technology, as well as the leading position.

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

For the poster, I have used the SteelTongs font provided in the ProjectKit. Everything else is my own.

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