Taking The Plunge
Digital Leader pressures colleagues to use digital tools, which it turns out they do in a novel way.


A young bank employee in dark blue suit but with a hipster beard: the digital leader, large in view as he looks sternly our way. frowns, and looks away.

He's on a laptop screen.

A handsome and fit, tanned older bank employee in dark suit has a videoconference call with him. The older employee is supposed to come up with a way to use digital tools to improve his work. He shrugs, has some vague ideas but nothing concrete yet.

"Take the plunge!" the young employee says. "I will," the older employee replies.

They end the videoconference. He gets up.

Turns out he's just wearing a white shirt, tie and dark blue suit jacket over an overall. A fake office backdrop behind him hides a huge sunny bridge where people are bungee-jumping.

He takes off his shirt, tie and jacket and unplugs his laptop. Another overall-clad person of similar age enters, puts on the shirt, tie and jacket over his overall, plugs in his own laptop, and starts a videoconference call with the same young colleague: the young colleague, now looking quite small on the laptop screen, asks him how his digital tools project is coming along, while the first older man greets the second older man as he heads for the bridge as the second employee greets him back amicably. The younger employee sees him greet someone off-screen. The first older colleague then leaves for the bridge in the background as the young and second older colleague continue their conference call.

Please explain how your poster brings the idea of digital leadership to life?


Please provide a summary of your film script/storyboard:

The Digital Leader tries to persuade DB personnel, through video conf calls, to think digitally. Turns out they are already: they're using video conf calls to hide that they are bungee-jumping.

What makes your film poster and script special?

1) doable on a low budget, 2) short story with a surprise twist: turns out that it isn't always necessarily true that older employees are not tech-savvy. It debunks a stereotype about older employees, which might please employees, and at the same time provides a model for them: use tech to your own advantage to work more efficiently, so you have time for other things. 3) it pokes fun at the digital leader a bit,making him human, making it lighthearted. 4) fun film to shoot with DB employees.

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

When finished: Any art included drawn by myself. Fonts: bold title font, comic font, vollkorn italic google webfont, an (I believe public domain) movieposter font.