Digital leadership is about knowing how to use technology in order to transform your good idea into a masterpiece, but also about knowing your fears and having the guts to challenge them. Our posters are about people who have courage to combine the human vibe with technology in order to create something beyond the conventional. Our posters are inspiring you to challenge your fears, grab the microphone and sing a funny song about those things that stop you from becoming a masterpiece.

This posters are the audition posters. People at DB will go into a real recording studio and sing the best they can to make this songs DB hits. It's there where the digital leaders will come out naturally and take the lead to make this songs quite an experience for all the DBs' singers. The songs are the actual ad for the Digital way of working at DB. Long story short: Poster -> singing -> transforming fears into fun moments -> good bye fears -> hello digital world -> hello innovation.

They are special because they get out of the conventional and ask DB employees TO BE the actors of the blockbuster songs. It's no longer a barrier between watchers and doers. The employees will promote the new, digital approach while having fun and challenging their fears of embarrassment. It's no longer about paid actors, but about involved employees.

All the materials are original.