Digital Leader
Story about guy with the phone.


Mark is a regularly guy who work in an design studio.One day there was a big crowd on metro station so Mark decide to walk to the office. In that crowd Mark lost his smart phone so, on the way to the office, Mark decide to buy a new smart phone. In the store Mark ask seller to help him choose new smart phone. After short explanation from Mark, seller recommend new smart phone from a new supplier DB and that this phone have all that he need and also few more features. If he don't like it, it can be return in a period of 30 days, and that he can choose some other phone instead. As soon as he exit the store, phone start to talk to him, “on the next intersection there is a Deutsche Bank, i suggest that before you continue your trip to the office, you get inside and ask staff to unlock all features, so i can assist you best way i can.”Mark start staring at phone. In front of bank Mark decide to ignore phone advice.On his way back, phone again start to talk with him, and said “ Look Mark, it will be really good if you listen to me, and go to the Deutsche Bank office to unlock me. ” So Mark this time listen to advice. Next day Mark said ”I HAVE TO GO TO THE BANK AND PAY SOME BILLS.”In front of Mark eyes, from the screen small building of Deutsche Bank office was raised, and voice sad, “welcome to the DB bank of future. How can we assist you?”Mark said, “I have to make some payments, can i do it now?”After few seconds, environment around him change and start to look like he is in bank office in front of desk. Digital staff said:"Mr. Mark all of your bills are ready for payment, shell i proceed?" Mark said YES.After few second he get message from mobile phone operator: THANK YOU FOR PAYING YOUR BILL.Mark was thrilled and voice on the phone sad:" Mark i am more the smart phone, i am your ticket to the future, with my assistance you will became a DIGITAL LEADER and lot of people will follow you.” DDigital building of DB just disappeared and left Mark staring to empty screen

Please explain how your poster brings the idea of digital leadership to life?

On poster you see Mark with smart phone and building of virtual bank.

Please provide a summary of your film script/storyboard:

On his way to the office Mark run on big crowd and somebody stole his smart phone. Irritated, decides to buy a new phone.In the shop a seller recommended a new DB smart phone. As soon as he exit the store, phone start to talk to him “It is a huge crowd in Deutsche Bank, would you try my digital banking system.”In front of Mark eyes, from the screen small building of Deutsche Bank raised and phone sad, welcome to the DB bank of future with my assistance you will became a DIGITAL LEADER.

What makes your film poster and script special?

Idea and the story.

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

Picture of man Background and and i use Sinhala MN and iDIN as fonts.

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