• NEW YEARS EVE or THANKSGIVING DAY or BIRTHDAY PARTY • Father and son are giving a present to the Grandfather. It is an ipad – tablet and they are “training” grandfather on how it works. An e-book is visible on the screen and the Grandfather is flicking the pages….Details: on the screen it is discreetly visible the banks logo and the title of the book which is “Evolution” or “Evolution in banking” or “Future” or “Future in banking”….it could also be a digital e-newspaper with advert of the bank at some point and an article related to future and banking…. While flicking the pages , the grandfather is licking his finger and touching the screen trying to turn the page as he is used in doing for so many years (as if it was an old paper made newspaper). They all laugh at him and grandfather realizing what happened laughs back as well.
Next scene is the grandfather giving a present to his young 3-5 year old grandson. It is a book…a normal traditional book. The child is looking at it and with surprise and curiosity is turning it around and upside down looking for something. His Father realizes that he is looking for the on/ off button and he shows to him how it works by just opening it and flicking the pages. They all laugh at child and he laughs back as well. Detail: the title of the book is….”back to the future” or “Past brings future” or “innovation” or any other feature that company wants to communicate.
Last scene….the family is having a good time, the grandfather is still licking his finger while changing the pages and the child is reading the book .
Voice communicating the motto: “you need a past to have a future” is heard and perhaps written on the screen.
Other details: The banks card and / or leaflet is visible discreetly on a coffee table or furniture as a “hidden” message. In order to decide how many people and what gender and how they look like in appearance (also social status etc) more information about target group and banks strategy are required.