Story Narrator (Female voice) Deutsche Bank invited its employees to a conference meeting in order to help them define the Digital Leader in the company. Four people were chosen to act as a jury and identify the Digital Leader. They had to observe the routines of DB’s employees from every age and nationality, who work in various spheres and solve different tasks. The jury members had to spend several hours monitoring their colleagues and evaluate who among them is their Digital Leader. DB Narrator (Male voice) “Look around for these factors defining our Digital Leader”:
- Digital Leaders are the people in an organization who build technological bridges with a human touch and help to connect the old and the new culture.....
- At Deutsche Bank digital leaders focus on aligning and harmonizing the existing digital offers and client base with the traditional side of branch-based banking. Digital transformation is creating fantastic opportunities ....
- Their most important quality is a desire to encourage new thinking and implementing new initiatives. They manage to keep an eye on existing organizational .... Narrative Intermission, Video & Sound Story Only: Camera depicts different frames and angles, showing DB’s employees working and talking, while jury members take their notes. This happens for some time with variable camera speed and focus, presenting people of all ages and nationalities doing their jobs.
Jury Answers (4 members – 2 males and 2 females from different nationalities): 1. “For me it is very difficult to promote only one. All my colleagues possess the potential to be Digital Leaders.” 2. “If I answer “Everyone”, does it count?” 3. Frankly speaking, I can’t point out a single colleague. They are all suited for it. 4. I agree with my fellow jury members, but wish to add that this is definitely me. I also want to be a Digital Leader!
Story Narrator (Female voice)
The truth is that everyone is and could be a Digital Leader!