Creative standards in advertising have generally declined over the last twenty years. In order to create a better future, we need to look at the past to identify what was better then, and find a way to re-establish those things. Having creatives work remotely would go a long way to achieving this.
Describe your idea in less than three sentences.
Making remote working the norm in advertising creative departments would do much to improve the quality of the output. (It may also work in other creative fields, but since advertising is my area of expertise, that’s what I’ve concentrated on here.) As I explain in the article, the change would address some very specific issues which have made the creation of great ideas more difficult in recent years.
What type of content is your submission?
Please highlight any third-party material used. Be sure to include the source where it can be found.
Cover image from freeimageslive.co.uk – www.freeimageslive.co.uk/freestockimage/relaxing-bath-jpg
A quote from an article on the Campaign site: www.campaignlive.co.uk/article/look-invisibles-introverts-agency/1402406