Future of Food & Beverages

How will digitalization impact how and what we eat in the future?

€8,000prize pool

How will digitalization impact how and what we eat in the future?


What is The Future of Food & Beverages?

A global initiative by jovoto and Ignore Gravity to create game changing ideas to inspire major brands in the food & beverage industry. You are invited to join innovators, creatives, designers from around the globe to crowdstorm how digitalization will impact our consumption of food and beverages in the future.

Crowdstorm the Future of Food & Beverages from jovoto.


The food and beverage sector is bursting with innovation. From production and distribution to packing and communication, almost every part of the value chain is being transformed. On one hand, this change is driven by mega trends like digitalization and urbanization, on the other hand we are experiencing a significant shift in consumption culture and consumer behavior.

Digitalization drives innovation and changes logistics

Services influenced by tech are making access to our food and beverages faster, smarter, and more convenient. Will automatic orders directly from the fridge become the mainstream and if so, what does this mean for food retailers?  Innovations driven by tech are not slowing down any time soon. What will logistics and services look like in the future?

Consumption culture and the lifestyle movement

On the media front, bloggers have brought a new lifestyle dimension to food and beverages and new dining experiences like supper clubs and the street food movement have emerged. At the same time there is also a tremendous growth in delivery services, driven by technological advances that make our groceries, our meals and beverages faster, smarter and more convenient.


To build the first global think tank that delivers real ideas and solutions that will shape the future of food and beverages. In doing so, together we will inspire the best global brands to turn to you, the jovoto creatives, to solve their greatest innovation challenges.

Task Definition

What do you think the future of food and beverages looks like? Create ideas relevant to how digitalization will impact how and what we will eat in the future.

Download this document with questions to spark your imagination and get your imagination going!

Share your vision and inspire change by joining the first global think tank exploring the future of food and beverages!

Future of Food & Beverages - Words From the jovoto Founder

​With one week to go until the end of the first Future of Food & Beverages Crowdstorm, we sat down with the jovoto founder, Bastian Unterberg to clarify some questions you had and to give you some last insights.

Target Group

  • Your children and your children’s children, in other words, the consumers of the future.
  • Global brands in food & beverages industry, including jovoto clients like Coca Cola,
    Dr Oetker, Nestle, Läderach, Linz, Jägermeister, Wodka Gorbatschow, Jever, BabyBel, Hero/Schwartau.

Your Chance

Become part of a global think tank and shape the future of food & beverages. There’s a total prize pool of €8000 and a special prize (“The Ultimate Future of Food Berlin Experience Award”) for one lucky creative who submits the most interesting idea before the Halftime Feedback, decided by the jury.


It is also your opportunity to get licensed by global brands in the food & beverages industry. Inspire industry leaders with your ideas. The best creatives will be invited to participate into the think tank, where you will have access to work on following projects.

Required File Format

There is no standard format required for this project. Unleash your creativity in the form of graphics, info posters, video art or other ways you wish to share your input with the world.

Useful Links

Interview with Food Designer Chloé Rutzerveld

Legal Overview

Here is a brief overview of what is particularly important to be aware of:

  1. When entering an idea for a project, jovoto as well as the client, may display, share and print it for evaluation or presentational purposes.
  2. There is a three month exclusivity period:
  • in which you may publish and share your idea on other websites or social media and ensure it is clearly labelled as a submission created on jovoto.
  • after which you may offer your submission to others and publicly display it.
  1. Please ensure that you have noted any and all third party material you used - including the source where it can be found.
  2. When uploading an idea you agree to jovoto's general terms of use as well as the specific project terms (see under the brief).
  3. The project terms clarify rights for your upload as well as the details that go into effect if and when you are informed that someone wishes to license your design.
  4. Please carefully check and review your submission and the attachments before uploading them - they can only be deleted within 24 hours.

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Dear creators of the future,

A big thank you for your participation so far!

It’s been overwhelming to see so many great ideas submitted just at the last minute, before the halftime feedback. We are very excited to see even more of your ideas as the projects continue in the next month.

Today we sat down to discuss the ideas submitted so far to gather valuable feedback. I would like to summarize the main points you should keep in mind while developing your ideas and submitting new ones in the remaining time.

Intelligent packaging designs

What happens when a product is connected to the internet and what does that mean for packaging design? What happens when your water bottle knows it’s empty? Or when food containers can detect whether the food is fresh or not? Develop ideas for package design solutions with “The internet of things” in mind, there is a lot of untapped potential in this area!

Be relevant to major food brands

Take a look at what the major food brands globally are focusing on and putting on the market. For instance, see the product line and customer experiences created by Kraft, Cadbury, Henkell Sektkellerei, Neslté, Dr. Oetker, Arla, Coca-Cola, Lindt, Danone, Haribo, Red Bull. How can your idea be relevant to them? How can you offer a more engaging community or create a new way of consuming food and beverages?

Future of food...AND Beverages

Coffee, tea, beer, wine, spirits... How do you envision the Future of Beverages? There is a lot of potential in this area. The coffee industry is leading its way towards a fourth revolution, tea has never been as hip as today, even in countries that don’t traditionally drink tea, and the beer scene is literally bubbling with new technologies and products. Shall I mention biodynamic wines? Opportunities here are endless and we are excited to see your contribution in beverages as well.

Is your idea truly innovative?

It’s exciting to see so many submissions about 3D printing, urban farming, home cooking and food waste. These are, of course, major trends that a lot of companies and brands are focusing on right now. When developing ideas in these areas, make sure your idea does not already exist and brings new innovation within this field or offers a valid alternative to what exists today.

Be visual and concrete

There are a great amount of clever ideas so far. If you have a great idea written in text, the next step is to make it visual! Use an engaging, fun and nice visual (font, images, graphs) and less text. If you use future technology, make sure you make it clear how this technology will be used. Is your idea abstract and general? Make it super concrete!


If you are a great designer and see an idea that needs some help visually- join forces! If there's a designer you admire and would like to work with them, just ask! Remember that there is an award of €300 for the best collaboration.

Great job so far! It’s such a pleasure to see how engaged and committed you are in this challenge! And don’t forget to give each other feedback, remember that there is €200 to be earned if you win the feedback award.

Looking forward to seeing your ideas develop during the next month!




Show older comments (41)

Welcome everyone to The Future of Food and Beverages challenge!

We are really excited to host this for the first time! As you know, food is a hot topic right now and we couldn’t be more thrilled to offer this space for inspiration and collaboration.

Have a look at the brief for further information as well as the video that has been added to give you a brief overview of the food industry and current challenges. And of course, don’t hesitate to ask any question you may have. We are here to help!

I can’t wait to see what you will come up with. I’m sure it will be couple of exciting and inspiring months together! And if you have friends, collaborators or colleagues who might be interested and have great ideas, send them over and have them participate as well!

Good luck everybody! Be creative and have fun!

Best, Veronica


Xavier, great to hear your excitement and looking forward to seeing your ideas! Cheers, Veronica




Exactly! Great inspiration! Perhaps you'll come up with something related to 3D printing? :)

Hey Xavier! About that video... cool that you're a fan. The creator Chloé Rutzerveld is one of the project's jury members! Amazing, right?

Hi dear @Veronica! Starting to dig into all this awesomeness, let's see what we can create for this! Inspiring! :)

Hey dear @Elizabeth! Super Amazing! Chloé Rutzerveld rocks with that creation! I got simply WOW! Seems that this project will be a super futuristic and innovative for the super food of mankind! Yeeeeaaaah!!! :)

Hi again Xavier! So great to read your excitement! :) The possibilities are endless at the intersection of food industry and technology. Are you ready to submit your project?! :) Looking forward! Cheers, Veronica

What a cool project! Let me share a link below: http://futurefood2050.com/ This website cover a lot of information about food future.

What a great resource! Thanks so much for sharing this :)

Hi! Thanks for sharing! That's indeed one of the most comprehensive resources available about future of food! Look forward to your project too! :)

Hi Veronica! Here's some opinions of mine :) -How will the future change the places where we buy and eat? One of the biggest problem of supermarkets are bags. We are already modifying this trend with online shopping and I am sure that in no more than 30 years(but it will be probably less) supermarkets will be just digital places. Something like big screen where one can just touch what he/she needs and find it back at home in a few hours. Restaurants will keep existing and more effort would be concentrated in quality of foods and fashionable location. Waitress staff would not be costly because most of it could be automatized through the use of tablets and moving electric trays. People will be able to choose food by 3D images of what you will be eating. - Where & how will we purchase our food? Purchases will be mainly online apart for fresh food. People want to see and touch fruit and make sure this is of high quality therefore I think that farmers markets will gain more and more success creating a double economy of super modern vs ‘coming back to the traditional’. - What is the impact of “internet of things” and intelligent devices who is connected with all my other digital devices and knows my eating preferences and behaviors? We will be able to set specific time and dates in which we want our shopping to be delivered and we will be able to decide products that we want to be refilled before they finish. Thanks to technology, supermarkets will know what and when I’ll need it. People will not have the problem to run out of something because vendors will provide it through apps. It will be enough to send a notification of ‘ending product’ and retailers will do the rest. Clients will also be able to evaluate customized offers by notifications and change products they want to receive. - How will traditional shopping and places where we eat be transformed by digitalization? They will be much smaller and cheap from the entrepreneur point of view. Only images will be displayed for most of packaged food. - What can supermarkets offer to compete with the growing market of home delivery services? Someone who does the shopping for you, creating meal plans and shopping plan: there will be a service that calculate what you are going to eat and estimate the quantities and make the shopping in accordance to it this week you and your family will eat these meals this is what you need and these are the quantities you need in order not to make food expire. It will be much cheaper for families and good for the environment since production could be better controlled and much wasting would be avoided. - How will the demands for customizing the amount of good purchased affect packaging? Every product that will arrive at our

Great to hear your opinion beatricetedeschi. How could you transform them into a submission as well? Would love to see some ideas coming out of your thoughts! ;)

Best, Olof

Hi Beatrice! Welcome and thank you so much for sharing your point of view! Great insights! :) I think a lot of what you write is related to the major issue of food waste – and waste in general – which needs to be promptly addressed. Online shopping, personal food shopping and food delivery are already big in many countries. Just few examples, which may be familiar already (https://www.foodora.com, http://www.tesco.com/). Can we figure out a way to design bags in materials that are sustainable and a great alternative to ? See this for instance: https://www.youtube.com/watch?v=21lYo9kIsJQ, which was just awarded the Lexus Design Award 2016.

Also, one think that I always like to point out is to keep in mind that technology is here to serve and help human beings live better, not to take over our lives. Think about the movie "She". If you watched it, how did you feel about it? And if you haven't, I strongly recommend you and anybody reading this to watch it. Personally I believe that as human beings we NEED to connect and feel other beings. We need to go to restaurants and shops just to be a part of it and experience other people around us. It's part of our nature as human beings!
Your comment was cut at the end in "How will the demands for customizing the amount of goods purchased affect packaging?" Can you please continue with your view here too. Thanks! Looking forward to seeing your idea and more inspiration coming! :) Cheers, Veronica

Dear creatives!

Thank you everyone who has submitted their work so far. It is exciting to see that the topic is so dear to many of you, from all the corners of the world!

Here is some inspiration for the weekend.

If you have any suggestion or thought that you'd like to share with the other creatives, the comment section below is just right for that. Looking forward to more ideas!

Warm greetings from Italy! Veronica

Hello! During my search on food waste, i have been thinking ... how long can we store our food? Here is a website: http://www.eatbydate.com.

Hello LKK! Thank you so much for sharing!

Great resource! Generally speaking it is also always wise to use common sense. If the food has expired but tastes still good, why not eat it? :)

Cheers, Veronica

Dear Creatives,

Thank you for the great submissions so far!

I have an exciting announcement for you: Next week on Wednesday, May 18th we will have the halftime feedback for the Future of Food Crowdstorm. If you submit before then, you could be selected to win a trip to Europe's Creative Capital! Discover Berlin over 5 days, including a 2-day innovation journey together with some of Europe's most prominent future of food experts and top-level decision-makers from the world's biggest food and beverage brands. Eat and drink to the future, and try some of the newest trends and get inspired by the city that never sleeps.

Looking forward to building the future with you!

Cheers, Veronica

Dear Creatives,

Hope you are all doing great! :)

You may have seen that there are some ideas in the project marked as #spark submitted by Sparky. Sparky is a creative profile managed by jovoto, that will add simple, fresh '#sparks to the project. #Sparks submitted by Sparky are open to be developed by everyone, at any time. Sparky’s ideas are meant to be taken into different directions, by different creatives. By choosing a spark and developing it further, you have the same chance as any other participant to win any of the awards and you get to keep the full amount earned. Sweet deal, right? ;)

I also wanted to remind you that tomorrow Wednesday 18th at 5 PM (CEST) is the last chance to win the special experience award to Berlin. If you haven't submitted your idea yet, it's your time to do it!

Get sparked and good luck! :)

Best, Veronica

Dear Community,

Hope you are doing great! The halftime feedback is up under the brief. Check it out and see how to develop your idea. As always, if you have any questions, feel free to comment here or get in touch privately! Tomorrow we are going to announce the winner to the special experience award.

Best, Veronica

Dear foodie futurists,

Today we can announce the winner of the “Ultimate Future of Food Experience in Berlin”. The winner is *drumroll*…Renzo Vallejo for his idea HOMELYHere’s the motivation:Homely is a simple idea with great potential to transform consumer behaviour on a larger scale and recognizes where current social trends are heading. The idea that you can simply connect with someone in India when you want to cook an Indian meal, or run your own cooking reality show, really impressed the jury. Great job Renzo!

We are very eager to see your ideas develop further and new ideas come in as we move ahead. Have a look at the halftime feedback above in the briefing to get some guidance on what the jury is looking for.

Best, Veronica


Got to love your enthusiasm Xavier, always appreciated! ;)

Always nice to see your enthusiasm Xavier! ;) It wasn't actually easy to choose: lots of great projects have been presented so far!

We really look forward to seeing how you guys develop your ideas further! Great work everybody! :)

Dear foodie creatives,

Today I would like to remind you about some of the awards you can win by participating to this challenge: 1) BEST FEEDBACK AWARD €200 for helping other creatives improve their ideas with outstanding feedback 2) BEST COLLABORATION AWARD €300 for creatives who join forces with other jovotans and collaborate in developing the project together 3) BEST NEWCOMER'S AWARD €200 for users who are new on jovoto and have not won any prizes yet

You can read more about awards in FAQ. As always if you have any question, don't hesitate to comment here!

Good luck and enjoy the process!

Best, Veronica

Hello creatives!

A new inspirational blogpost entitled 5 Major Trends Shaping What We Eat has been published on the Creatives blog. You can check it out HERE.

Hope this inspires you in developing your ideas further! We are really looking forward to more ideas coming up as we move ahead!

Best, Veronica

Dear foodie futurists!

You may have seen that there are couple of new ideas in the project marked as #spark submitted by Sparky. Sparky is a creative profile managed by jovoto, that will add simple, fresh '#sparks to the project. These two #sparks are: Snap & Snack - Calorie Tracker could help you track what you eat to help you reach your goals and stay healthy. How could an app be developed?Functional Foods is food used as a brain enhancement and to support well-being and performance. How can its packaging and marketing strategy be designed? Which app could be developed?

#Sparks submitted by Sparky are open to be developed by everyone, at any time. Sparky’s ideas are meant to be taken into different directions, by different creatives. By choosing a spark and developing it further, you have the same chance as any other participant to win any of the awards and you get to keep the full amount earned. Awesome, right? :)

We are going to add more #sparks next week. So stay tuned for more!

Have a creative and inspiring weekend! Veronica

Hi, Veronica! I have an idea,can I use pictures with other resources for the presentation?

Hello Maria! Great to hear you have an idea! :) Yes, of course you can use pictures! We definitely encourage you to focus more on visual elements than text. Always remember to credit the author of pictures and resources in your presentation. Hope this answer your question. Shall you have any more doubts please let me know! :)

Looking forward to your project! Cheers, Veronica

Dear foodie futurists,

Less than one month left till the end of this challenge. Hope you are all excited about working on your ideas! :) Today I would like to remind you about some of the awards you can win by participating to this challenge:

COMMUNITY PRIZES determined by the votes of your fellow community members and distributed as follow: €750 1st place €600 2nd place €500 3rd - 5th place €250 6th - 10th place €100 11th - 20th place

JURY PRIZES decided by our Future of Food and Beverages Jury. The Jury Award are: 2 x €1,000

As always if you have any question, don't hesitate to let me know!

Best, Veronica

Hello creatives!

Looking for more inspiration? Check out our Pinterest board to get your inspired on the future of food and beverages. See it here!

Looking forward to seeing how you develop your projects! Best, Veronica

Dear Creators,

You may have seen that there are couple of new ideas in the project marked as #spark submitted by Sparky. Sparky is a creative profile managed by jovoto, that will add simple and fresh #sparks to the project. These two #sparks are: #spark: My Bar - All the nutrition you need: a bar designed to providing you with the nutrients you are missing, whatever your diet is. I would personally love this product, wouldn't you?! No need to take extra pills or supplements: a bar is designed to suits my needs and delivered to my home. Check it out HERE.#spark: Sweet Tooth - Stop eating sweets for good: what a pain for many! We know sugar is not good for our body but we can't help eating it. Well, this time may be over. It may be you designing a new way to stop eating sweets! Check it out HERE.

#Sparks submitted by Sparky are open to be developed by everyone, at any time. By choosing a spark and developing it further, you have the same chance as any other participant to win any of the awards and you get to keep the full amount earned. Cool deal, isn't it? ;)

Have a creative day! Good luck!

Best, Veronica

Hi guys! This goes to the jury team/guides.

In the attempt of developing more of my concept, it got me thinking about what the future really means in this case. In another project happening now here on Jovoto, which also has a future sort of approach, it briefs us with a more specific range. Something like: think of an idea within "2/3 years to implementation" (easier to find references from different industries IMO) or even an "open approximately time to implementation" (open to create a concept from scratch, although harder to do it so at the same time IMO).

Could you talk a bit more about it? I mean, if there is no reference in tech or development anywhere, is it ok? What's the level of feasibility needed and the weight of it in your evaluation? Concept beats visual design if it's a physical product?

Just to be clear, this is not criticism, but an open talk to make thing clearer - for me, at least hehe. I do not know if I'm missing something on the brief or if this questions are helpful to others, but it would be a lot to me :) if I missed something in the brief, I'm sorry.


Good one Rodrigo! the idea i proposed was very future oriented (maybe 7-10years), i don't think it can be implemented in 2-3 years from now. But that's what i got from the brief. And yes like you, i would love to know the jury's opinion on that. cheers :)

Cool, remake1990!

If I can add a different example, there was another project recently that aimed for the future of an industry by 2022. When the community vote came, we were advised to "Do not rate the technical feasibility or the product design but rather rate the concept in relation to the requirements" - words from the project guide -, although I feel the client's choice did exactly the opposite.

Anyways, hope it's a constructive question :)

please, as I cannot edit my comment, do not consider the part when I say what I felt about the client's choice, it's irrelevant for the general (above) question and only a personal opinion. I just brought that example because it also asked for a vision (brief) of the future and a clear statement about what should be considered when evaluating an idea.

Thank you and have a great week :)

Hi Rodirgo!

I see why you ask this question. We did not want to put a time frame in terms of the future because we thought it would be limiting for you guys in this case. And We wanted to keep it open and let you interrupt the future yourself so if it’s 5,10 or 20 years, it’s up to you. The further into the future of course, the harder it gets.

However, to help you create a frame around the endless future, consumption is the most important guideline to keep in mind. This document will also help you by asking you relevant questions on the topic of consumption.

I hope this helps you so you can get started on your ideas! The sparks is also a great way to get going of course. Have a look at Sparky’s profile and if you see an idea you find interesting, take it to the next level and submit it as a new idea.

Let me know if anything is unclear still.

Best, Olof

Hej Olof!

I understand. Maybe, in the attempt of making it more practical, would you talk about this questions I asked in the original post?

"If there is no reference in tech or development anywhere, is it ok? What's the level of feasibility needed and the weight of it in your evaluation? Concept beats visual design if it's a physical product?"

Would be awesome, specially because 5 years can make a huge difference, right?



You mean if your idea is completely unrelated to what's actually possible today? I think you should always back up your idea with evidence that it's possible somehow. And if it's not possible today, argue why you think it will be in the future by adding relevant trends and such. It does not have to be 100% feasible. We want you to show us where the future are heading with your concept.

"Concept beats visual design if it's a physical product?" - Could you explain what you mean here please? :)

Best, Olof

Perfect! Understood. For the other question, no need. I thought more about it and it's not a doubt anymore hehe

Thank you Olof! Good talk as always :)

Hello Rodrigo and remake1990!

Thank you so much for your feedback! We value them as much as we hope you value ours when we comment your projects.
We will address your question with the jovoto team and we will get back to you soon. Hopefully answering all the doubts you have.

Thank you and have a great week too! :) Veronica

Awesome, Veronica! Thank you! And absolutely! I'm a huge fan of feedbacks as well, top3 tool for great work ;)

Talk soon!

Hello Creatives! Hope you are doing great!

There are three new ideas in the project marked as #spark submitted by Sparky. Sparky is a creative profile managed by jovoto, that will add fresh new #sparks to the project. These three #sparks are: Coocklist - Shopping list 2.0: an application that works like a shopping list 2.0. Never forget again to purchase the food items you need and make shopping easier and faster. Have an idea to contribute with? Foodshare - Share it with your neighbour: a platform where people can share what they cook and invite neighbours over. Eventually this is a damn good reason to build a cosy community around you and reduce food waste!Foodopia - The supermarket of the future: a new supermarket that addresses the major issues of our time. How would you design it? Where would it be? How can new technology create a new experience for consumers? It's your chance to propose your supermarket of the future!

#Sparks submitted by Sparky are open to be developed by everyone, at any time. Sparky’s ideas are meant to be taken into different directions, by different creatives. By getting inspired by one and deciding to develop it further, you have the same chance as any other creative to win any of the awards and you get to keep the full amount earned.

Less than two weeks are left till the end of this challenge, be sure to make the best of it! :)

Cheers, Veronica

Hey Food Futurists!

A new blogpost is out! You can read it HERE! This time we explored HOW and WHERE we eat based on 5 major trends: Buy local, grow local,‘Ah! The good old times!’, Tech Food, Food Design and Healthonism.

Amongst others, you can find new restaurant concepts, a smart table and the home juicer that's supposed to revolutionise home juicing! Enjoy the read and get inspired for your projects! :)

Good luck and keep up the great work! Veronica

Hello LKK1511!

Thanks for sharing more examples! I agree with you Japanese are really clever in making the best out of little space. I also like the branding very much! Shame there is so much plastic used for the packaging, though! :( Any thought or solution that could be more sustainable? How do you use this inspiration for your own project?

Cheers! Veronica

Hi Rodrigo!

Thanks for sharing!

The Regen Villages case has gone viral on the internet once FastCoExist wrote an article about it. It's an interesting case that combines urban farming, sustainability and community building by addressing the major issue of food waste. It couldn't be a better and more contemporary example, also considering the major trends highlighted in the blogposts HERE and the one shared above HERE.

What do you think? Is it an easy model to replicate in many countries and sustainable in the long run?

Best, Veronica

Yeah, had the article's tab pinned, but have only checked recently :)

I have a feeling it's a more urban sort of village, if that's possible. Like a mix from villages from our past with a contemporary approach. I wonder how they are going to raise animal and make it available, for example - considering it's not a vegan community. And also how the people in the community are going to be involved with the whole system.

I think it's very interesting, really hope it works.


Hi Rodrigo!

It will be interesting to learn how they will blend existing architecture (if applicable) with new buildings that are designed to fulfill certain objectives! Also, as you mention, how people are involved within the community, but also with the outside of the community, especially in terms of economical impact. I really like the model they are trying to build and how they considered existing problems to figure out sustainable solutions!

Cheers! Veronica

Good points! Just adding one I find really important: I hope it doesn't cost a fortune to live in a place like this. I don't know how is the situation in other places, specially big cities, but here in Sao Paolo/Brazil, organic food (the closest category I thought to put this initiative in) it's going absurdly high in price. I won't even mention real estate hehe


How many ideas can we submit?

Hi oxelot!

Thanks for your question. There is no limit! Of course, submit as many as you feel you can submit and develop!

Good luck! Veronica

Dear Food Futurists,

Hope you are doing great! We got some feedback from you that you felt the brief was a bit too broad so we sat down with the jovoto founder, Bastian Unterberg to clarify a couple of things, which are summed up in this VIDEO. Here, Bastian clarifies:

Who's the client? - Major brands in the food & beverages industry and previous jovoto clients within this field. Have a look who jovoto has worked with before and think about what solutions would benefit them!

How far ahead into the future should you aim for? - We wanted to let you interpret the future and therefore, we left it open. But to help guide you, think about ideas that can be relevant and realized within 3-7 years.

What will happen with all your ideas? - All your ideas will be presented to top decision makers in the food & beverages industry and jovoto previous clients within this field. The top ideas will also be exhibited during an innovation journey focusing on the future of food & beverages during the fall in Berlin. A great opportunity to show your work in front of decision makers and have the opportunity to get licensed by a major brand!

Shall you have any question, please let us know!

We really hope this will help you push your ideas in the remaining week!

Best, Veronica

Hello Food Futurists!

Hope all is great with you!

I would just like to remind you that there are only 6 days and some hours left till the final deadline for submission, which will be on 22nd of June at 5 PM (CEST). If you have an innovative idea that you want to present to the community either by yourself or teaming up with other creatives, this is the time to do it! If you submitted an idea long ago and haven't had time to develop it further yet, we are really looking forward to your updates.

It's a joy to see ideas flourishing and the community is here to support you grow and contribute with an innovative project for the future of food and beverages! It's time for the final creative push! :)

Good luck! Best, Veronica

Hello Creatives! Hope you had an inspiring and productive weekend! Well done on the ideas submitted over the past couple of months!

We're only couple of days away from the final submission time, this Wednesday 5 PM (CEST). This means that it's not only the last time to submit your idea as a solo creative or in team, but also to give feedback to other creatives, so that they can improve their idea. Keep in mind that there is an award for this as well! ;)

If you updated your project recently and would like more feedback, please comment below so I know that I should take a further look! :)

Best of luck!

Cheers, Veronica

Hi foodie futurists!

I got some good news for you! The jury meeting will take place in the beginning of July so we have decided to give you another week to work on your concepts and to submit new ones! Some of you requested to have some more time and since there is a week in between the jury meeting and the submission deadline (22nd of June), we see no reason not to give you that time to work on your ideas. The deadline for submissions is now the 29th of June, 17.00 (GMT+2).

However, I will not be your creative guide for the remaining time, Olof will take over from Thursday and give feedback on your ideas. But until then I will be active and give all of you my last feedback!

Good luck everyone and looking forward to seeing your ideas develop further, let me know if you have any questions!

Cheers, Veronica

Thank you Veronica:)

Hello Vitiz! I'm also sad to leave you at this point of the challenge. It's been a pleasure! Thank you so much for your kind words! I know everybody will do their best before the deadline next week! :)

Best, Veronica

Yeah at least my ranking fell down a lot after guide changing. Not so big surprise ;)

Now I know why this overtime ;)

..one more evidence ÿour mathematical monitoring is just fairytale!

it is ridiculous how you manipulated voting results there.

about 4 years ago

Dear Veronica,Thank you so much :)Mahe

Hi foodies!

I will be taking over the guiding from today. This is a topic that is close to my heart (and stomach). Super excited to dive into this project and look at your ideas and give you feedback that hopefully will help you develop them in the right direction. I've talked to people in the jury and with the people here at jovoto & Ignore Gravity that initiated this project to get an idea of what they are looking for and that's what I will base my feedback on.

Looking at the ideas at a glance, the first thing I noticed is that there are a bunch of great ideas on the topic of food, and not so many in the beverage area. I think this area is super interesting with a lot of untapped potential, especially when it comes to packaging design!

Let me know if you have any questions or if you want me to have a look at your idea and give you feedback. Let's do this! ;D

Best, Olof

". Super excited to dive into this project and look at your ideas and give you feedback that hopefully will help you develop them in the right direction" Are you kidding Olof? You skipped all my projects!!!

..It helps a lot ;)

I will get to you Skybre, bare with me! :)

Just a quick bit of feedback: I wish the project brief was a bit more clear on the target audience, and how far out we should be aiming.

The Target Group section in the brief clearly states that the ideas should be designed for "your children and your children’s children, in other words, the consumers of the future" -- that's easily 25+ years into the future. But the video from Jovoto's founder posted last week says that ideas should be implementable in the next 3-7 years, and that 10 years out is too far.

Could Jovoto please clarify definitely what the real target is? I think the problem is that some of us have been thinking about designing for our children's children, while others are thinking about 3-7 year into the future. So there's a big difference in the types of ideas being submitted and the way we feel they should be rated.


Hi toutvabien,

Good question! We made that video to clarify that particular part of the brief. With "your children and your children’s children" we simply meant the future in general, since whatever you create today will affect them. To develop ideas 25+ years ahead is a major challenge and in today's world where everything is changing so rapidly, very hard to predict.

3-7 years ahead is what you should aim for. That way we think we will end up with the most interesting and adaptable result.

Hope that answers your question toutvabien and sorry for any confusion!

Best, Olof

Many thanks, Olof - much appreciated.

If the brief could be updated in the future to be consistent with these clarifications, it would be great. It's easy to miss updates in the comments here sometimes, since there are a lot of voices and conversations going on at once.

Great project to work on! I hope you and your clients are happy where it ended up. This was a fun one!

Sorry toutvabien, I missed that you had replied here. For sure we will, sorry for any confusion and thanks for pointing it out!

All the best to you, Olof

Hi guys! 2 hours until the deadline! go Go GO!

Great to see new ideas still coming in, looking forward to see where we end up! :D

Best, Olof

What a great way to end a day! Thanks to everyone who have participated, commented, discussed, gave feedback and submitted great ideas that shows how the future of food & beverages might look. There is a bunch of super cool ideas in there!

SUBMISSIONS ARE NOW CLOSED And you can now sit back and enjoy all ideas and give them your fairest ratings. Make sure to rate as many ideas as possible, that way we end up with the fairest result. With your ratings, you decide who wins the community awards, place 1-20!

There you go, let's rate! :P

Best, Olof

Thank YOU joyleen, thanks for you great effort in this exciting project. :D

Win the fairest rater award!

The community prizes are the outcome of the collaborative opinion of our community, and it is based on your ratings. We encourage fair rating behaviour by awarding the community member with the fairest ratings in each project.

How is the fairest rater decided? After the project guide has evaluated all ratings in a project (during the so called “Monitoring” phase of a project), the creative whose ratings are the closest to the collaborative opinion of the community will be rewarded €200.

Happy rating everyone! :D Olof


Until 17.00 today (GMT+2) you can rate ideas. Still plenty of time to go through all ideas and give them your fairest rating. Keep the rating parameters "Innovation" & "On brief" in mind when rating.

Very curious to see where we end up! Olof

This rating period only is now over!

Thanks to everyone who have rated, commented and submitted great ideas. This means that this project now enters rating monitoring. During rating monitoring, we will have a look at all ratings to make sure that the rating process has been fair. Don't be surprised if your idea moves up or down in places once we present the final result, it's natural and a result of the rating monitoring process. The final results of the community awards will be presented next week.

Stay tuned until then and thanks again to all of you who participated, it was a pure pleasure to see all ideas and follow the development!

Best, Olof

Dear foodturists,

I got some exciting news…Today we can announce the community winners! Here’s the creatives who you have all decided deserve to be rewarded for their outstanding work: - ELDA by Bogdan Tanase-Marinescu - homely by Renzo Vallejo - VINTAGE GARDEN by Milan Katic & Dragos Radisavljevic - Seed to Food by Hsuan Hui Lin - ShoppingMadeEasy by wildyracing - Smartnutricity by joyleen - HUMBLE FOOD by LKK1511 - CO-FARMING by Milan Katic & Dragos Radisavljevic - Smart Food Container by Rodrigo Hardin - Agreekculture by Anna Maria Triantafyllidi - Nu3Bar by Anna mariya_vasileva - Yoomie App by Isis Ordoñez Iván Oñate - MetaFlavor by toutvabien - So Food. So Close & So Good by Justin Raymond Merino, Per Zennström, Lisi, cindybeuhlah & Celia Rako. Crowdsourced Farms by Celina Cabral Ejo.app by designmeagain REGIONAL DIGITAL by richardwilhelmer intelligent bottle crate by lemo Future Kitchen: An Integrated Cooking Cycle by Renzo Vallejo NooDrops by Tomás Azoubel Lima & Ana Paula Riotto Marques

The Best Feedback Award goes to James Brooks for contributing with great feedback and suggestion to a bunch of ideas. Great work James and keep on sharing your knowledge!

The Collaboration Award goes to Isis Ordoñez & Iván Oñate for their idea Yoomie App. Isis and Iván even put together a video to present their idea. Great job guys!

The Fairest Rater Award goes to LKK1511! With his 129 ratings (he rated almost every idea) LKK1511 came the closest (and impressively close) to the final results of the community voting (after monitoring). great job, LKK1511!

The Newcomer Award goes to Veronika Demovicova for her idea “ELEMENTS water food energy”. This was Veronicas first (pretty impressive!) idea on jovoto and she has not won any other awards on jovoto so far. Welcome to the community, hope to get to see more of your work in the future!

Congratulations to all the winners and thanks to everyone who participated in this first Crowdstorm on the topic of future of food & beverages, there will be more crowdstorms on the topic in the near future. Stay tuned for more information about that and the jury’s choice later this week.

All the best, Olof

Outstanding results, I am very impressed!! Great job to all creatives and the jovoto team!

Best of luck to all of you with the Jury's Choice!

Big congratulation to all winners in this very interesting croudstorm ! so many great and well developed concepts for the future..., good luck to all for the Jury Awards!!

Congratulation guys:)

Congratulations to everyone participating! Great job guys and girls!

Congratulations to all winners! All ideas really awesome! Well done!

Congratulations to everyone!! It was a very nice experience!

Congratulations to everyone!

Hi everyone!

Just an update, the jury's choice award will be announced on Thursday this week. Stay tuned! :D

Best, Olof


Today I can announce the two jury award winners! The jury of entrepreneurs, food designers, Michelin star chefs, professors & spirits experts have had a look at your ideas and concepts for the future of food and beverages and this is the two ideas that stood out the most to them,*drumroll*…

This is what the jury had to say about the idea and why they picked it:The Food Park is not just one concept, it’s basically a gathering of exciting ideas and future food visions related to food-production, consumption, education and culture. How can we shift food cultivation and production into our cities? „The Food Park“ is an exciting and futuristic approach, which stands out due to its participatory aspect.”

This is what the jury had to say about the idea and why they picked it:We love the idea of having a virtual personal farmer who helps you to start growing your own food without having to feel silly about not knowing how to start. The direct feedback through the gadget helps you to understand in every stage what specific crops need in order to grow. In this way Civifarm lowers the threshold to start growing your own food and speeds up the personal learning curve of becoming a knowledgeable independent farmer. We see the boundaries between percentages and consumers dwindle not only in the food and beverage sector. "Civifarm" turns users into producers and changes consumers into a community. A pioneering idea that accompanies a paradigm shift.

A big round of applause to Vito & Italo for impressing the jury with their ideas and vision of the future. And thanks to everyone who participated and made this first Crowdstorm on the future of food & beverages a great success! More projects on the same topic to come in the near future, stay tuned!

All the best to all of you, Olof

That's unbelievable! Thank you all for the support and the juri for the kind words :)

Congratulation guys!!

Grazie! Thank you so much ! This award makes me proud and motivates me to keep going.

I couldn't agree more. Congrats, Vito!

Thank YOU guys. Welcome to the community, seems like you both found jovoto through this project! ;D Looking forward to see more of your great work.

Best, Olof

Big congratulations to you both!

Hi everyone!

We got an exciting Crowdstorm running with adidas, Freudenberg & more which might be interesting to some of you foodies and innovators! You are invited you to create an exciting gastronomy concept and help shape the corporate campus food experience of the year 2025. Here’s a video that introduces the Crowdstorm.

Beyond the opportunity to earn from the €14 500 prize pool, this is a chance to add adidas and other big names to your clientele! Also, if you submit by halftime (21st of September), you will have the chance to earn one of two MacBook Pros with Retina display.

Join the crowdstorm here!

Have a great weekend now. :D

Best, Olof

Happy Monday!

In case you missed it, I wanted to invite all you future of food innovators to another "future of" crowdstorm: "Looking ForeWork." We've partnered with WIRED, adidas, Cisco, Vitra and more to ask YOU, the forward-thinkers, about your wants, worries and vision for your future work. The crowdstorm runs to the end of January, but if you submit by tonight (00:00 CET) you could earn a special surprise holiday award! Remember, you can submit a "seed" of an idea before it is fully developed!

Start envisioning your future and submit!

Just message me if you have any questions :) Alex

Hi there,

In case you missed it, we have another "Future of" crowdstorm running with a €20 000 award pool that you might be interested in.

Our partners are looking for problems, solutions, technologies, and user experiences that might exist in the workspace of 2025. Check it out for your chance to earn, get flown to Berlin, and present your ideas to major brands like WIRED, adidas, Volkswagen, and more!

Let us know if you have any questions! Alex

Hi food & beverages innovators!

Next week on the 29th of March at 19.00 marks the opening of the “Future of Food” exhibition that will be exhibited in the Betahaus cafe in Berlin for one month. It's a selection of some of the ideas that you submitted to give people an idea of what the future of food and beverages will look like.

For those of you who can join us at the Betahaus Cafè next week, after the exhibition we will host our first jo·network event where we will talk about "How to launch and fund your side project". We have invited two creatives from the platform who have both successfully launched and funded their side projects on Kickstarter to talk about how they did it and share insights and learnings so you can do the same!

More details about the events can be found here: https://www.facebook.com/events/1853157804899979/


Hope to see some of you next week! Olof

Project terms

The following Project Terms are the legal basis for your participation in this Crowdstorm.

In §3 we define the rights that you pass on to jovoto when you submit an idea.

In §4 we define the rights that you pass on to a client. From §4.2 onwards, you find the details about which rights you pass to the client once the Crowdstorm is completedand if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copyrights and clearly marking all third party material in your submission).

1.    Scope

1.1    These project terms supplement the Terms of Use for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.

1.2    By submitting an idea to a project, the creative accepts the terms of use and these project terms.

2.    Right to be Named as Author

By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.

3.    Granting Rights of Use to jovoto


By submitting an idea to a project, the creative grants the rights of use listed in section 3 to jovoto.

3.1    Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first three months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition.

3.2    jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in a project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.

3.3    The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.

3.4    In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.

3.5    Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).

3.6    In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.

3.7    The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.

3.8    In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.

3.9    jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individualproject (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.

4.    Granting Rights of Use to the Client


By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.

4.1    By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.

4.2    By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to a project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.

4.3    The aforementioned rights of exploitation for commercial or promotional purposes include in particular:

4.3.1    The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;

4.3.2    The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;

4.3.3    The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;

4.3.4    The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;

4.3.5    The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;

4.3.6    The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");

4.3.7    The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.

4.3.8    The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.

The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.

4.4    In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.

4.5    Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.

4.6    The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.

4.7    The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.

4.8    The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').

4.9    The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.

4.10    Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.

4.11    The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.

4.12    jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.

4.13    The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.

5.    Creative's Guarantee, Indemnity

5.1    The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.

5.2    The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,

5.2.1    Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;

5.2.2    The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);

5.2.3    Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;

5.2.4    The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;

5.2.5    Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.

5.3    The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.

5.4    The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.

5.5    The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.