The Future of Drinking a Coke
A drinking experience that connects your data with the brand's personality

Solution

In the future, Coca Cola will have achieved a way to produce its drink in a healthy way without sacrificing flavor. Their challenge will be to create engaging experiences at the moment of consumption. To do this, the brand will make use of the current wearable technology users already own every day. The sound made by the gas when opening a coke will be carefully designed to be the same in every experience, this way, it will be recognized by the smart devices of each user. It then will add the consumption data seamlessly to the Coke profile of each consumer, which can later be exchanged for benefits. Also, the drinking will activate several haptic responses generated by the user’s wearables creating an enhanced consumption experience.