We don’t give smell nearly enough attention.
sensory experience focused on making smell as integral to media consumption as sight and sound

Solution

WHAT: Sniff & Cook is a special recipe book with a free digital app. The book provides smells and recipes, and the app - online shops to buy all the necessary ingredients plus a map of local restaurants that have this dish on the menu. HOW: Customers can smell the dishes in the book by scratching their pictures that are covered by thin transparent film using the latest microencapsulation technology. Using their mobile phones they can scan barcodes of different recipes to see further online shopping suggestions. WHO: people who wish to have a broader sensory experience when choosing what to cook. The target audience can vary depending on the type of recipes published, i.e. it could be a Vegan cuisine book, Low-fat diet book or any special interest food book.