Although online grocery shopping is growing, it might still take sometime for the majority of people to change their behaviour: people still prefer to shop in-store. Maybe they want to see the product, touch it. But that doesn't mean the store experience can't change, right? Maybe find a middle ground? How can we replace an icon when shopping groceries? A cartless experience brings good consequences already: 1) no items manipulation: no chance for package or product damaging; 2) handsfree shopping, no more pushing everything around; 3) visual package goes beyond: a new way of presenting the items using both a glass package display and a digital wall, which might reduce the barrier of the "not touching the product" feeling. 4) more efficient checkout process - payment and bagging.
Future of Food & Beverages