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Background

Mercedes me” is a portal and App which aims at creating a more personalized connection between customers and prospects with Mercedes-Benz. The goal is to develop an attractive gamifying approach for “Mercedes me assist” in order to intensify the interaction and engagement of customers and prospects.

What’s the task?

Create a game in the context of “Mercedes me assist” and the four After-Sales related use cases that can be integrated in the Mercedes me Portal or the Mercedes me App.

What’s in it for me?

  • Connect with a creative and innovative global crowd.
  • Your ideas will be presented to and reviewed by Daimler.
  • You could win one of 23 cash prizes from the total prize pool of €17,000.
    • 3x half-time awards worth €500 will be awarded to the creatives who submit the best idea before the Halftime Feedback on July 23rd.
    • Next to the two prizes of €2,500 (incl. license), the client will select a shortlist of 6 top designs that will be awarded with €1000 each.   
    • Additionally, there will be a community prize pool for the 5 highest rated designs.