What's the benefit for the target group?
Uniqueness! The consumer is the designer. The input platform allows the user to call all the shots, they decide how high they like to sit, how wide they like their seats, number of legs, material thickness & also how outrageous it looks.
They decide the scope of order, it could be a single seat for a public outdoor event or a cluster of different seats & tables to host a party. Toadstools are mobile, lightweight & easily assembled. The pop up assembly allows impromptu groupings anywhere.
How many guests can participate in your outdoor dinner?
1+ You, along with the rest of the city!