Kristall
Kristall - Partizipation, Transparenz und Wachstum

Solution

<p>My idea here was the visualization of the participatory aspect and communication. The logo communicates the following main messeges: communication, internet, participation, transparency, growth.</p> <p><br></p> <p>Communication: The common fixed point shows on the one hand the location where the participants meet for the dialogue to take place, and on the other hand it points out one common goal.</p> <p><br></p> <p>Internet: The arrow stands for the cursor stands for the internet.</p> <p><br></p> <p>Participation: The amount of different arrows indicates the wide range of participants in this dialogue and their varying competences, opinions and ideas.</p> <p><br></p> <p>Transparency: No propper and constructive dialogue without transparency. The transparent arrows illustrate this important feature of communication. Although the arrows are overlapping, they still are present in their fullness without being hidden by the others. Transparency guarantees maximal comprehensibility and uncovers shared values and ideas, that lead to a more vivid and senergic dialogue. </p> <p><br></p> <p>Growth: The more participants in this dialogue the bigger and more versatile the dialogue gets. The transparency leads to a clear and comprehensible construct for participants and non-participants alike. The logo indicates a crystalline structure, which stands for structured and stable growth.</p> <p><br></p> <p><br></p> <p>The result of a conversation depends totally on the participants. My task was to design a logo that emphasise this variability, but which also stays constant in its look. Furthermore the expendability of the logo intensifies the message of participation. The constant variable logo illustrates in a distinct way the unpredictable, constantly changing communication process.</p><p>Enjoy.<br></p>

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