The mark designation puts the descriptive plane in the front. At second glance abstracted men (point-headed upper and lower case letters) are noticed by the viewer. Small and little men are in dialogue connected by the internet.
The mark designation is realized in a modern and stubborn type and has a high recognition value. There is a lot within: interpersonalilty, dialogue, children, adults, company, explanation, being present.
The underline in the flag colours black-red-gold points out the originator, a federal ministry.