the logo development was designed based on a simple and clean concept, trying to get a fresh concept that can be accepted by target audience and represent the brand values.
also, is so important to take into consideration the simplicity and productiveness, that is the reason to use an isotype that represents the dialogue and then two points that describe the symbol (isotype), the name.
the typo is applied in small letters to connote the internet protocol, applied with orange and a slightly greenish tone that suggests freshness, dynamism and a universal concept.
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