the logo development was designed based on a simple and metaphorical concept, trying to get a clear concept that can be accepted by target audience and represent the brand features.

also, is so important to take into consideration the conceptualization and efectiveness, that is the reason to use an isotype that represents the relation between society (audience) + diversity (ages, genere, professions) and goals (growing up together, knowledge, integrity, participation).
the typo is applied in small letters to connote the internet protocol, applied with dark yellow and gray tone that suggests freshness, formalism, respect, openness .

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