Points
Connected is better!

Solution


Business connecting each other in the GXS TRADING GRID global network.
In this layout anything(products/services) can be drawn by connecting the points.


Headlines

1.
� From a bottle of wine or any business you have, we connect b2b in the global network.
� From a simple tie or any business you have, we connect b2b in the global network.
� From an underwear or any business you have, we connect b2b in the global network.
� From a simple condom or any business you have, we connect b2b in the global network.
� From a pair of glasses or any business you have, we connect b2b in the global network.
� From a big screen tv or any business you have, we connect b2b in the global network.
� From a single lipstick or any business you have, we connect b2b in the global network.

2.
� From a bottle of wine or any business you have, we make b2b possible in the worldwide network.
� From a simple tie or any business you have, we make b2b possible in the worldwide network.
� From an underwear or any business you have, we make b2b possible in the worldwide network.
� From a simple condom or any business you have, we make b2b possible in the worldwide network.
� From a pair of glasses or any business you have, we make b2b possible in the worldwide network.
� From a big screen tv or any business you have, we make b2b possible in the worldwide network.
� From a single lipstick or any business you have, we make b2b possible in the worldwide network.


Claims

1.
Connected is better!

2.
Points of business!
Points of b2b!

3.
Connecting business to business!
Connecting b2b!

4.
As simple as this!


Tv

The spot will be with the same aesthetic and idea in motion graphic animation, and will be adapted to any of the iconic symbols the ads have(e.g. underwear).

Open Camera
In the first seconds the screen will show a blue point with the word "Raw material",
then a line star growing and going to a specific direction(e.g. left) until it gets to the other blue point with the next word(e.g. Fabric Industries).

This move will be repeating, meanwhile, the zoom out starts showing in screen the entire image revealing the product iconic symbol(e.g. underwear). Fade out.

Fade In(Headline text).
"From an underwear or any business you have, we connect b2b in the global network". Fade Out.

Fade In
GXS logo with the claim "Connected is better".


Enjoy!

:)

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