Basic Idea

Create a funny disruptive concept where the main phrase is "Why does it always rain on me?" as a "hopeless question" for the business men/women that need help from someone that can handle and manage their company stuff.

The particular issue of this campaign will be the "Nubesita", the rainy cloud for those that don't have GXS Trading Grid for their business.

In the pictures will always be wet people "loosers" that are hopeless with their business management.


Headline
Why does it always rain on me?

Copy
Cause your business are not powered by the new GXS Trading Grid.

Claim
the wiser e-commerce network.


The tv spot will be with the same idea, funny rainy video images of wet people "looser" complaining about their business management while the audio sings the Travis song "Why does it always rain on me?"... http://www.youtube.com/watch?v=Nwh3FmpZ7kg and at the end the "Nubesita" appears laughing saying "Cause your business are not powered by the new GXS Trading Grid"... finally,  fade out to the logo with "Nubesita", the claim "the wiser e-commerce network" and the website "gxs.com".


Enjoy!

:)


©Photos - www.corbis.com
©Nubesita - Stock Vector Icon Collection