Go For Gold!

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London Calling
The classic spirit in a new package, Duchamp and Munari inspiration. Contemporary vintage.

Solution

Now get this
London calling, yeah, I was there, too
An' you know what they said? Well, some of it was true!
London calling at the top of the dial
After all this, won't you give me a smile?

In this cover you can find:

  • Strong reference to the controversial Olympic logo, the cutouts, broken angles and the pink - blue orientated color scheme.
  • Subtle reference to the city, aimed to travelers, showing some key places without being too obvious.
  • The guy is on fire! Indirect olympic flame reference.
  • A graphic system which can be used in ANY size. The runner and the map are made in vectors, so you can print a billboard out of it if you want.
I'm trying to stay away of the topics, like the british flags or silouettes of London, since was updated on the brief the fact they don't really want it.