Excitement can be planned/The Face Of London Olympics 2012
The Idea is an onlooker seing the sights that someone would if they went to London in 2012.

Solution

The Font may need work however.This image can hopefully convey excitement and make people want to pick up the magazine as well as convey the idea easily.
A bit messy, I know but meant to be colourful and intriguing . 

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