The Sparkassen (Savings Banks) in Germany
The first Sparkassen banks in Germany were established in the 19th century in order to allow people on low incomes to safely deposit even the smallest amounts of savings for their future, with the opportunity to earn interest. The German Sparkassen banks are public-sector credit institutes and closely connected with their regions. A responsibility for society and the economy is firmly anchored in the statutes of the Sparkassen, a fact that is reflected in the claim “Sparkassen. Gut für Deutschland” (Sparkassen. Good for Germany).
As the German capital’s Sparkasse, the Berliner Sparkasse plays a key role. For almost 200 years it has been fulfilling its public-sector task and as a modern provider offers its customers the entire range of financial services. Almost every second Berliner holds an account with the Berliner Sparkasse. Its social commitment and that of its more than 4000 employees for their city and its residents also make it unique – beyond their function at the bank, many of them participate in voluntary work for different projects within the city. This is a reflection of the Sparkassen claim: “Berliner Sparkasse. Gut für Berlin.” (Berliner Sparkasse. Good for Berlin).
The Berliner Sparkasse wants to follow new paths and is looking for unusual ideas that bring life to the claim “Gut für Berlin” (Good for Berlin) and make it visible. Instead of simply spending a big budget on classic advertising, the Berliner Sparkasse has decided that it would rather invest in meaningful ideas for Berlin. It is therefore very important how the Berliner Sparkasse is depicted.