Red Tourist Zeppelin
Image campaign, tourist attraction. Modern sightseeing like red busses in london.
1/8

Solution

If I currently then think of Berlin mostly at the Berlin airport. The capital has been disgraced in the world. It must be reported positive again. My idea is red zeppelins with the logo of Berliner Sparkasse. Can start this either on the disused Tempelhof airport or from the Berlin Wannsee. They should serve as a new tourist attraction in Berlin and improve the image of Berlin. Such as, for example, the red buses in London you will then take the red blimps with Berlin in conjunction. Better image and more tourists are definitely "good for Berlin." More tourists, more jobs. And the red zeppelins even create jobs and Merchandising (postcards, Zeppelin models, etc.) can also be generated money. Can be financed this idea by customers of the Berliner Sparkasse. So to speak as an investment with dividends. With this idea everyone wins. The Berliner Sparkasse has allgegenwertig benefit advertising in the sky, Berlin is gaining Image and tourists of which therefore all of Berlin. And investors get good returns. All in all, good for Berlin. Zeppelins flying in Germany at the time on Lake Constance.

Please describe your idea in one sentence.

Modern Sightseeing

Who will benefit from your idea, hence whom is your idea directed towards?

All in Berlin

Why is your idea “good for Berlin”?

Better image because it is reported. New tourists. More tourists, more jobs. Everyone benefits from jobs, the savings bank ...

How many people do you think will benefit from your idea?

All in berlin

In what way does the Berliner Sparkasse gain visibility through your idea?

On the red Zeppelins

Which kind of people and how many of them will take notice of your campaign?

Through media and tourist guides people around the world

How much do you estimate the annual budget for the implementation of your idea to be?

With additional capital investment for savings bank customers and the ride prices is even made profit.