A book for the Road
Online/offline books for the road.
1/8

Solution

The project works in collaboration with Berlin Libraries and The public transportation lines :

1. Online :

a platform filled with ebooks, which can be accessed using the ticket code as password.  Each ticket = one downloadable book.

Each person can leave comments on the platform and give advices.

 

2. Offline - throughout the means of public transportation, there will be Berliners Sparkasse people offering books to anyone who has a valid ticket.

Please describe your idea in one sentence.

The project works in collaboration with Berlin Libraries and The public transportation lines :

  1. Online :

a platform filled with ebooks, which can be accessed using the ticket code as password. Each ticket = one downloadable book.

Each person can leave comments on the platform and give advices.

  1. Offline - throughout the means of public transportation, there will be Berliners Sparkasse people offering books to anyone who has a valid ticket.

Who will benefit from your idea, hence whom is your idea directed towards?

Every person travelling by means of public transportation in Berlin

Why is your idea “good for Berlin”?

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How many people do you think will benefit from your idea?

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In what way does the Berliner Sparkasse gain visibility through your idea?

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Which kind of people and how many of them will take notice of your campaign?

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How much do you estimate the annual budget for the implementation of your idea to be?

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