Reach all kids and their families in Berlin - in a playful manner.
Each elementary school adopts a travel bear (or more than one ) that goes around the globe - with people on vacation, business trips, etc - and is handed over to the next international class.
He comes with a travel journal/ teddy passport, and people take pictures of him around the world and upload to the app/ website. The kids can track where their bear is, and learn more about the countries and places he is visiting.
Teachers can opt for additional teaching materials to use in their "Sachkundeunterricht", and have bi-weekly sessions involving the bear and his travels. Kids can connect (for example as pen pals) with kids around the globe.
At the end of one year, the bears return to Berlin for a charity auction, with the profits going right back into the schools.
The teddy is traveling... right now. After escaping the Hamburg rain,he went for some sun in Gran Canaria before returning to Hamburg - and left the next day for Haifa, Israel.