BIKE DAY
Bike day in Berlin
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Solution

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Please describe your idea in one sentence.

The bicycle riding take the street of Berlin.

Who will benefit from your idea, hence whom is your idea directed towards?

The people from all ages riding their bikes.

Why is your idea “good for Berlin”?

This is a day free of traffic and contamination, where the people can ride without car and strees.

How many people do you think will benefit from your idea?

All age.

In what way does the Berliner Sparkasse gain visibility through your idea?

The rider can carry shirts, hats, sportswear with the logo of the bank also can give a guide of the route the bike day.

Which kind of people and how many of them will take notice of your campaign?

This will involve all the people that live around Berlin.

How much do you estimate the annual budget for the implementation of your idea to be?

I think less than the bank plans to invest.