MOVING THE FENCES
Seasonal parks and urban gardens and also temporary activities on abandoned construction sites.
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Solution

In Berlin are a lot of empty construction areas ... plain , dirty, unused land that is staying like that for years. Why not to plant seasonal flowers, some vegetables or simply grass in that areas .... also make some simple cheap urban furniture ... or ... make some events there ... this idea is about giving this spaces back to the public as temporary urban interaction areas (as long as the owners are not decided to built something there soon).

Already happening in Berlin: http://prinzessinnengarten.net/about/

Other approach: http://www.guerrillagardening.org/

Please describe your idea in one sentence.

Seasonal parks/gardens and temporary activities on abandoned construction sites.

Who will benefit from your idea, hence whom is your idea directed towards?

Some neighborhoods and the general city image.

Why is your idea “good for Berlin”?

Makes Berlin neighborhoods look nicer ... and more

How many people do you think will benefit from your idea?

All

In what way does the Berliner Sparkasse gain visibility through your idea?

Advertising ... as a good citizen of Berlin.

Which kind of people and how many of them will take notice of your campaign?

All

How much do you estimate the annual budget for the implementation of your idea to be?

Depending of the surface that is reclaimed.

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