“selfies” + red curtains
Most important component: persons. Citizens are main actors. Every banking operation can be seen as a brief performance in which the actor-client succeeds. Happy end.
Maybe the staf will offer their clients an applause one time a day. Ha,ha,ha!
Minimum cost, maximum benefit. Participative campaing in which people are central. Can be built both, in physical spaces and also in the social networks. Interactive. Cost is close to zero.
Gut für mich, Gut für Berlin
Gut für sie, Gut für Berlin
Gut für die Berliner, Gut für Berlin
Good for me, Good for Berlin
Good for you, Good for Berlin
Good for Berlineres, Good for Berlin
RED (Berliner Sparkasse colours)
“selfies” (1): people (costumers) as actors, Gerhard Richter, german artist, curtains, tinted in red, virtual stage, scenario, kabarett, etc.
curtain (1): Inspired in Gerhard Richter, german artist, curtains series tinted in red. Virtual stage, scenario, kabarett, etc. Instalation in all points of Berlin Sparkasse network. +ePosters, billboards and displays in the city public spaces. Real curtains will be installed in the front façade of all Berlin Sparkasse points (or maybe as temporary backdrop in selected interior walls).
“Celebrities” can be invited to produce their own “selfie”. “Normal” people will appear in the campaing at the same level of “celebrities”. This would add some points but could imply not necesary extra cost.