“selfies” + curtains
Berliner Sparkasse will become a theatre and customers turn into succesful actors through "selfies".
1/8

Solution

PARTICIPATIVE CAMPAIGN

“selfies” + red curtains

IDEA

Most important component: persons. Citizens are main actors.  Every banking operation can be seen as a brief performance in which the actor-client  succeeds. Happy end.

Maybe the staf will offer their clients an applause one time a day. Ha,ha,ha!

Minimum cost, maximum benefit. Participative campaing in which people are central. Can be built both, in physical spaces and also in the social networks. Interactive. Cost is close to zero.

 

SLOGAN

Gut für mich, Gut für Berlin

Gut für sie, Gut für Berlin

Gut für die Berliner, Gut für Berlin

 

Good for me, Good for Berlin

Good for you, Good for Berlin

Good for Berlineres, Good for Berlin

 

RED (Berliner Sparkasse colours)

 

“selfies” (1): people (costumers) as actors, Gerhard Richter, german artist, curtains, tinted in red, virtual stage, scenario, kabarett, etc.

 

curtain (1): Inspired in Gerhard Richter, german artist, curtains series tinted in red. Virtual stage, scenario, kabarett, etc. Instalation in all points of Berlin Sparkasse network. +ePosters, billboards and displays in the city public spaces. Real curtains will be installed in the front façade of all Berlin Sparkasse points (or maybe as temporary backdrop in selected interior walls).

 

+

“Celebrities” can be invited to produce their own “selfie”. “Normal” people will appear in the campaing at the same level of “celebrities”. This would add some points but could imply not necesary extra cost.

in progress...

 

Please describe your idea in one sentence.

Individuals show quality of life in "selfies" while Berliner Sparkasse becomes a theatre-gallery. Sparkasse "lends" space for expression, cityzens show their works to a numerous audience.

Who will benefit from your idea, hence whom is your idea directed towards?

People that deal with the bank to obtain products for a better quality of life and potential clients. The idea is to change the center of attention when you think of bank operations. Think about how you would improve your quality of life instead of focusing your attention in "money".

Why is your idea “good for Berlin”?

Better off persons make better communities.

How many people do you think will benefit from your idea?

Hundreds of thousands. Maybe more.

In what way does the Berliner Sparkasse gain visibility through your idea?

People that participate in the campaign will be thinking in Berliner Sparkasse every time they take a telephone photo. Millions of times. They will think again when they upload the "selfies". And once more when they see their own large formats photos in public spaces and also in the Sparkasse network points. A numerous audience will see their fellow citizens expressions so they might feel closer to Sparkasse.

Which kind of people and how many of them will take notice of your campaign?

Everyone. No one can't miss it.

How much do you estimate the annual budget for the implementation of your idea to be?

It is a very low budget.