Grun Strasse
The idea of the project is to set an urban form consisted of bench and holographic projectors.


This is an art installation, urban form, that will erase boundaries between reality and virtual world and just interesting new unusual thing, invented to capture the attention to it. 

Please describe your idea in one sentence.

No walls and transparency like a strategy.

Who will benefit from your idea, hence whom is your idea directed towards?

The idea directed towards citizens who will catch on new unusual thing

Why is your idea “good for Berlin”?

Because it is attractive, aesthetically beautiful, innovative, smart

How many people do you think will benefit from your idea?

in process

In what way does the Berliner Sparkasse gain visibility through your idea?

This urban form will attract attention, cause "WOW-effect". This form should be interesting itself. Connection with Sparkasse brand will implements by Sparkasse logo that will appear from time to time in hologram. This way, not carrying humanitarian use, the visibility is firstly aim we chased.

Which kind of people and how many of them will take notice of your campaign?

Street passers, young people ( they mostly interest in innovations), mid age people - everyone, who walk the streets.

How much do you estimate the annual budget for the implementation of your idea to be?

not more than €200,000 per year