Just Good Days
give joy to the gray days of Berlin!
1/8

Solution

Give joy to the gray days of Berlin!
Brings to us your old umbrella, in Sparkasse point  in Berlin we will give you a new one full of  joy and life!
Gray days will be brighter!

Please describe your idea in one sentence.

give joy to the gray days of Berlin!

Who will benefit from your idea, hence whom is your idea directed towards?

everybody!

Why is your idea “good for Berlin”?

because it will give joy to even more gray days

How many people do you think will benefit from your idea?

everybody!

In what way does the Berliner Sparkasse gain visibility through your idea?

yes, the brand is printed on the umbrella!

Which kind of people and how many of them will take notice of your campaign?

everybody!

How much do you estimate the annual budget for the implementation of your idea to be?

small budjet, with a production of many units the cost of an umbrella will be very low