Mr./Mrs. BERLINER SPARKASSE
Better is give than receive but sometimes it's good to receive.
1/8

Solution

The idea is to promote a nice concept: 

Better is give than receive., and when you receive help, specially in your dream, it's fantastic ¡   you feel  very happy because you dream could make come true, and you always be grateful with someone who had help you.

So as an inverse concept not only you help to others with his dreams, but you will receive your reward. Because that kind of attitude should be rewarded.

The idea has included this kind of person like a type of new race, identified with his red eyes, and with all the preferential  treatment of a special person.

This special person  is good for Berlin.

 

Please describe your idea in one sentence.

If you help others you always recibe a reward.

Who will benefit from your idea, hence whom is your idea directed towards?

all people that want to help to make come true a dream.

Why is your idea “good for Berlin”?

A new race of people that help to others in his dreams. You are good for Berlin If you understand that when you help others to make his dreams come true ,you help to yourself. you become a special person.

How many people do you think will benefit from your idea?

to everyone.

In what way does the Berliner Sparkasse gain visibility through your idea?

With a product for eyes, a red lenses.

Which kind of people and how many of them will take notice of your campaign?

People want to give to others, people want to help in others dreams. All we have beatiful dreams , and it would be cool if all dreams come true. Only help others we receive the opportunity to make come true our own dreams and be a better person.

How much do you estimate the annual budget for the implementation of your idea to be?

Depends of how many people help.