PLAY IT FORWARD!
Berliner Sparkasse is coming to the streets to help the citizens in a different way!
1/8

Solution



It all starts with Berliner Sparkasse employees.

They give the start to the game. A game about being kind to other people. 

What kind of people ? It can be a total stranger, or your wife or maybe a close friend. Just go there and do something for someone.
How do you decide who need your help ? This is up for everybody to decide ( giving a kid his soccer ball back over the fence, help someone carry the grocery bags, volunteer as a tutor or blood donor or just make someone smile).
After you help someone tell them to give it forward and give them something to remember the experience ( something symbolic like a red badge or a red rubber bracet or red squeeze ball).

The object will gain a story that people can talk about and share experiences.
This will be like a game and the players will be the people from berlin.
 Show berliners that you are there for them, in person, in the streets!
 

Please describe your idea in one sentence.

Berlin Sparkasse wants to play a game.

Who will benefit from your idea, hence whom is your idea directed towards?

all the people from Berlin

Why is your idea “good for Berlin”?

inspires people

How many people do you think will benefit from your idea?

potential unknown

In what way does the Berliner Sparkasse gain visibility through your idea?

it could go viral

Which kind of people and how many of them will take notice of your campaign?

all kind of people

How much do you estimate the annual budget for the implementation of your idea to be?

low cost