Saving for the future
Product - trashcan "good for berlin" Take care of the environment is a saving for the future.
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Solution

Berliner sparkassen - Good for berlin “saving for the future”

My purpose for good for berlin it’s about a trashcan that has a message “you can make a saving for the future” but the surprise come after you throw the trash into the product, when you do that the product will sound like coins falling in a money-box. Take care of the environment is a saving of the future and for every 100 o even 1000 "savings" berliner sparkassen donate a mount of money (1 eur) for berliners future (education, home, etc.).

The campaign its very meaningful because everybody have to take care his future, and part of that future is the place they live, that brings a positive attitude to life because everybody can do it and can teach others to do it, also take care of the environment it’s a committed. This campaign is very innovative because it will teach to save the environment and the sound and the message it will be teach the important of savings, both of that is good for berlin.

Berliner sparkassen will be very visible because the red of the trashcan and the interesting form of it. The campaign is sustainable and very effective in the term the client wants it. We know in they life everyday, everywhere and everybody have trash to throw.

The product is composing by fiberglass or plastic for the can and the support can be made in any material that can handle the can.

The square in the top is made of plastic and have a light inside for the nights.

The sound will be generated by a horn inside the can and it will be launch by a motion detector and every time somebody use the product it will be count.

Please describe your idea in one sentence.

Take care of the environment is a saving of the future and every 1000 "savings" berliner sparkassen donate a mount of money (1 eur) for berliners future (education, home, etc.).

Who will benefit from your idea, hence whom is your idea directed towards?

it will benefit all people and is directed to everybody because everybody can do it.

Why is your idea “good for Berlin”?

Take care of the environment it’s a committed for all.

How many people do you think will benefit from your idea?

Everybody, the environment and the future are very important.

In what way does the Berliner Sparkasse gain visibility through your idea?

yes, because the will provide the product that can take care the environment and the future.

Which kind of people and how many of them will take notice of your campaign?

all people in berlin because the product can be put in all the places for the form and the little space it uses.

How much do you estimate the annual budget for the implementation of your idea to be?

less than the 40% percent of the budget.