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Solution

The headline „Wir bieten mehr als eine Bank.“ is a wordplay:
„We feature more than a ...“ In german „Bank“ means „bank“ and „park bench“.

 

Please describe your idea in one sentence.

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Who will benefit from your idea, hence whom is your idea directed towards?

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Why is your idea “good for Berlin”?

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How many people do you think will benefit from your idea?

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In what way does the Berliner Sparkasse gain visibility through your idea?

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Which kind of people and how many of them will take notice of your campaign?

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How much do you estimate the annual budget for the implementation of your idea to be?

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