Shoho
It is a shower for homeless people that looks like a advertising column.
1/8

Solution

The idea is that the people, society often forgets, are the homeless.

Help they get is often money and food but nothing for there hygene, and what most wealthier people repells is the smell and how dirty they are.

That makes it especially hard for them to get back into, what we call, normal life.

So it was then my plan to create something what gives them the oppurtunity to clean themselves, also represents the Sparkasse, is discreet and that noone has ever thought about before. 

Personally I don't know if it is possible, how much it would cost and so on, but I think done right, it could preserve some humans with, what for us, is something normal.

 

 

Please describe your idea in one sentence.

It is a shower for homeless people that looks like a advertising column.

Who will benefit from your idea, hence whom is your idea directed towards?

manly homeless people in cities

Why is your idea “good for Berlin”?

Because it is discrete and doesn't destroy a lot of Berlins look. It reduces the smelly, lying around blokes in Berlin and maybe gives them a better integration into society if they want it.

How many people do you think will benefit from your idea?

Hard to say, but if you think that there are 6000 Homeless people and you would put up 20 of these around the city you could maybe reach almost all of them, then assumed 75% would actually use it 4000 humans would profit from this on regular bases and not only once.

In what way does the Berliner Sparkasse gain visibility through your idea?

The Sparkasse would have many advertising spaces around the city, and a project that helps people makes a brand more sympathetic and magazines and newspapers write about it.

Which kind of people and how many of them will take notice of your campaign?

Depends if this project gets promoted in many newspapers and if people like it and want to tell others about it's greatness. Then it would reach a lot of people around germany.

How much do you estimate the annual budget for the implementation of your idea to be?

I really don't know, because to run all this you need personal to clean and repair it.

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