Idea Lab
There are moments, which changes everything, which change you! The Sparkasse creates change-moments.
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Solution

The Sparkasse has 200 years of experience with change. The institution has lived through the turbulent German history and have been part of many changes . The corporation was always responsible for the society.

In short, the Sparkasse is a responsible-changes-pro!

In the future the Sparkasse of Berlinis responsible for changes and to creates goodness in Berlin. It offers citizens an area to work constructively on ideas that changed the life in Berlin positive. This space is the " Good for Berlin - Lab" . A three storey pavilion is open for a fixed period of time for the ideas of people who live in Berlin.

Even today, the people are confronted with social changes such as demographic change and/or urbanization and have to face problems such as rising rents and/or the care of parents. But what can you do about it?

Possibility # 1: Go to the Streets and let out your frustrations on politicians and other sourpuss .

Possibility # 2 : Do something in your own to solve problems, inform, gather ideas, get together to work out old virgin, visions haunt the future CHANGE!

The Sparkasse takes the responsibility and gave an impulse for changes. In the first step the participants creates ideas in the pavillion and in the scond step they provide there ideas on social media platforms.

Please describe your idea in one sentence.

The people of berlin solve problems and change the society.

Who will benefit from your idea, hence whom is your idea directed towards?

All people which have no financial response to rising rents and poor pension provision.

Why is your idea “good for Berlin”?

Explore accept problems and change things is hard, especially when you are alone or do not have the financial support to do so. To all those who do not accept it, the Sparkasse Berlin provides a space to work together on problems and to change something.

How many people do you think will benefit from your idea?

All people who want to change something.

In what way does the Berliner Sparkasse gain visibility through your idea?

The action begins with a live event at the Pavilion "Good for Berlin - Lab" and is closely linked to social media. The Berliner Sparkasse acts as initiator.

Which kind of people and how many of them will take notice of your campaign?

10,000 visitors face-to-face 300,000 Social Media Contacts + Reporting by media partnership in broadcasting

How much do you estimate the annual budget for the implementation of your idea to be?

200,000 €