Fag ends on the ground – that´s not really beautiful. Berlin has to be cleaner. Sparkasse Berlin gives you 0,02 € for each collected fag end! Every volunteer gets a bank book with a little bonus (5 €). All fag end will be weightened. Cheater s were traited: their income will be donated to charitable organisations. Cleaning-locations are in the city, parks and sights. The bottom line will be presented as a pressed cube to the press.
Fag ends everywhere – that´s not nice. Zigarettenkippen überall – das ist nicht schön. Sparkasse Berlin will send out volunteers for one day, who will clean the town from this dirt. Each collected fag end will be rewarded with 0,02 €. It´s a nice little earning f. e. for kids and deposit-collectors.
Whole Berlin and its visitors are happy about a more clean city. The volunteers are happy about1) to know to have done something good and 2) a nice little earning.
Clean streets are good for all. But prior-ranking has the provoking act to show up all public smokers their residues. The most provoking act is to offer public smokers some kind of mobile ashtrays (every volunteer is carrying one).
In theory whole city of Berlin plus visitors plus the volunteers (they do something good and earn some money).
The announcement before the event, while the event, the volunteers are wearing branded caps, armlets and some items like buckets and ashrays. And last not least the positive PR.
All people in and around the Sparkasse Berlin-branches and a small local printcampaign.
Around max. 50.000 € / event (includes the costs for +/- 100 volunteers, all material, all wages). This allows up to 4 events / year
