ArtGalleryAsphalt
Art work on the streets of Berlin
1/8

Solution

The project consists of two, independently of each other practicable, ideas:
1. AsphaltArtGallery and
2. RailArtGallery
Meaningfully would it be to be realize both ideas together as one project.
So they unfold a better effect and the synergies of the both leads to relevant cost savings.

1. AsphaltArtGallery

In Berlin becomes a street, or a public open place, which is already closed for the traffic, to the AsphaltArtGallery.
Here works of art who were printed before on adhesive foil, will be glued on the asphalt.
In regular intervals, the works will be exchanged against new one.

The artwork will be uploaded to the internet homepage, that is specially designed for this gallery. Artists from all over the world,  who are interested in publishing their work in the AsphaltArtGallery in Berlin can load there photos, scans, videos, or music files to this web page.

From all works of art, that were uploaded, the best will be selected by the user (community) of the website (website + App) by voiting. These selected artworks will be printed and exposed in the AsphaltArtGallery. The voiting is also possible for user of social networks.
It is important to include many user in the voiting process so that the
AsphaltArtGallery it becomes a democratic playground for art. (However a small part of the shown artwork can be selected by the sponsor Berliner Sparkasse.)
The displayed artwork will include the main data for the shown work, as: Data of the artist, Internet addresses, other relevant informations like the price (definded by the artist himself)  Also QR codes who enables the visitor to see videos and listen to music, on there mobile computers and Smartphones.
A small amount (some 2%) of the income generated by selling through the
AsphaltArtGallery will be donated for a good reason.
Works from all areas of art can be presented: Graphic, Painting, Photograph, Fashion, Music, Sculpture, Graffiti (Photos of it), etc. If the street is long enough, the AsphaltArtGallery can become THE LONGEST ART GALLERY OF THE WORLD
It`s opened 24 hours/day 365 days/year, also on Monday, it`s international, free entrance, exciting, various, democratic and unique!

Please describe your idea in one sentence.

Good for Berlin and good for the all the world

Who will benefit from your idea, hence whom is your idea directed towards?

  • all the artists who expose their work in the AsphaltArtGallery and RailArtGallery
  • all in people interested in art
  • also all people who visit Berlin und those who live in Berlin
  • the City of Berlin (a new attraction)
  • the Berlin underground transport services (best international advertising whitout costs)
  • Berliner Sparkasse makes itself sympathetic, friendly and interesting to a world-wide public.

Why is your idea “good for Berlin”?

Everyone wins.

How many people do you think will benefit from your idea?

3 millions and more...

In what way does the Berliner Sparkasse gain visibility through your idea?

The Bank "Berliner Sparkasse" presents itself with this project as a benefactor younger and internationally Art. Open minded, dynamically, sympathetically and with understanding for the new media. With plain and reserved advertisement, only with the logo and a red frame round the work of art, a high acceptance is reached with the young public.

Which kind of people and how many of them will take notice of your campaign?

Berlin, Germany and the world - everyone will soon know the new gallery

How much do you estimate the annual budget for the implementation of your idea to be?

The budget (200.000 Euro) is sufficient to relize this project.

(for design, architecture and programming of the Webpage and App) After louching the gallery there has to be spend money for the printing and bonding the artwork. All in all200.000 Euro are enough money to make a cool idea work.

Besides while the artists sell their artwork about 2 % (can be more or less) of the earnings will be saved for new ideas and projects for a good purpose.

Other entries in this project

Eco Garden Campaign
Free fitness in Berlin
Red Circle Bike Infraestructure
An Everyday Award