Gut für Berlin. Die Bank der Berliner Sparkasse
The bench Berliner Sparkasse is used in regional events.
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Solution

Bench Bombing

The bench Berliner Sparkasse is for regional events such as neighborhood festivals , fairs or children's party placed along the roads or in the event zone. The bench offers the opportunity for a little rest and social interaction . The providing of the bench is limited for the duration of the event.

 The Bench

Portable seating, 2-person bench with table , Tete a tete seat , Companion Bench.

The table between the seats can be used for a snack , a drink , a bag or as an armrest .

The table between the seats is a separation but two people who know each other will not get feeling of not sitting together . For them, the table is a unifying element . Two strangers can choose, whether they use the table as a separating, or even as a unifying element depending on sympathy for each other.

Stationary benches requires an approval of building authorities, must be firmly anchored to be very stable ( expensive). Due to weather , vandalism and habituation a small advertising effectiveness can be expected.

Mobile benches ,  "...suddenly standing there...", in the right place at the right time will remain in good memory.

Providing the bench on regional events will exactly obtain the relevant Berliner Sparkasse target group.

Expanding possibilities would be the use of the bench as:

Pop Up Café

Pop Up Refreshment

For placing the bench close to a Berliner Sparkasse branch, coffee, snacks or water can be served free of charge or for a nominal fee .

Promotion Bench

Providing of benches for kiosks , snack bars , bakeries etc. against pledge or token fee.

Please describe your idea in one sentence.

The bench, a mobile seating, 2-person bench with table, Tete a tete seat or Companion Bench called for the form of action "Bench Bombing"

Who will benefit from your idea, hence whom is your idea directed towards?

All regional event visitors. The Berliner Sparkasse occurs as positively Sonsor

Why is your idea “good for Berlin”?

The bench provides a facility for a little break and for social interaction

How many people do you think will benefit from your idea?

Many

In what way does the Berliner Sparkasse gain visibility through your idea?

By showing the Logo

Which kind of people and how many of them will take notice of your campaign?

Many

How much do you estimate the annual budget for the implementation of your idea to be?

ca. 15.000 € / year