(Update: english version available!!!) Wie barrierefrei ist Berlin wirklich?
Disabled people and SPK Berlin uncover the real barriers in the city.
1/8

Solution

SPK Berlin attends people with different disabilities. Together they check local places and institutions for accessibility. The results will be classified for the kind of barrier and their difficulty (of access  and to remove). Detailled ideas for improvement will be discussed with persons in charge. On top, SPK starts an barrier-free advertising campaign for the given topic.

Guerilla: flashmob, demonstrative mass-failing at selected barriers. With direct link to Facebook, Youtube and Twitter.

Please describe your idea in one sentence.

How far is it with a barrier-free Berlin? SPK Berlin asks relevant people – and attends them (people with different disabilities) on a tour throughout Berlin. All conspicuous barriers will be documented, classified for the kind of barrier and their difficulty. So there will be a most complete list of larger barriers for all different disabled people.

Who will benefit from your idea, hence whom is your idea directed towards?

People with disabilities of all kinds, their families – and of course people who are able / willing to dismantle barriers in their surroundings.

Why is your idea “good for Berlin”?

How far is it with a barrier-free Berlin? Just ask some people with different disabilities. They can tell why this idea is good for Berlin …

But not only the barriers of Berlin should be displayed – also the best barrier-free places f. e. on a list or a map.

How many people do you think will benefit from your idea?

All people with disabilities in Berlin (around 350.000 – thanx KLAR ;D), their families, staff of SPK Berlin (because loads of positive PR to be dued).

In what way does the Berliner Sparkasse gain visibility through your idea?

In all SPK branches, on all used media (print, maybe radio), Auf allen genutzten Medien, on the road with disabled people the staff is "branded".

Which kind of people and how many of them will take notice of your campaign?

Maybe whole Berlin, maybe whole Germany. And not only involved – disabled – people.

How much do you estimate the annual budget for the implementation of your idea to be?

For advertisement not more than € 50.000. The change can be used to dismantle barriers (SPK Berlin-branded when possible).