SPK Berlin attends people with different disabilities. Together they check local places and institutions for accessibility. The results will be classified for the kind of barrier and their difficulty (of access and to remove). Detailled ideas for improvement will be discussed with persons in charge. On top, SPK starts an barrier-free advertising campaign for the given topic.
Guerilla: flashmob, demonstrative mass-failing at selected barriers. With direct link to Facebook, Youtube and Twitter.
How far is it with a barrier-free Berlin? SPK Berlin asks relevant people – and attends them (people with different disabilities) on a tour throughout Berlin. All conspicuous barriers will be documented, classified for the kind of barrier and their difficulty. So there will be a most complete list of larger barriers for all different disabled people.
People with disabilities of all kinds, their families – and of course people who are able / willing to dismantle barriers in their surroundings.
How far is it with a barrier-free Berlin? Just ask some people with different disabilities. They can tell why this idea is good for Berlin …
But not only the barriers of Berlin should be displayed – also the best barrier-free places f. e. on a list or a map.
All people with disabilities in Berlin (around 350.000 – thanx KLAR ;D), their families, staff of SPK Berlin (because loads of positive PR to be dued).
In all SPK branches, on all used media (print, maybe radio), Auf allen genutzten Medien, on the road with disabled people the staff is "branded".
Maybe whole Berlin, maybe whole Germany. And not only involved – disabled – people.
For advertisement not more than € 50.000. The change can be used to dismantle barriers (SPK Berlin-branded when possible).
