Gut für Berlin - Sightseeing für Lau
The Berliner Sparkasse rents buses and makes them available for free use in Berlin.


Depending on budget 2-3 Sparkasse branded buses can be provided on weekends or even weekdays for free use for the Berlin citizens and visitors. 

These buses go to the main Points of Interest in Berlin. 
At each stop (POI) you can hop on and off for "FREE". The cool feature is: On the bus, there is a Sparkasse ATM to withdraw some before arriving next POI. 

Thus, the savings bank allows the Berliner citizens and tourists to get from "A to B" or even to make a sightseeing tour for free. 

This concept will benefit the people of Berlin as well as the Berlin tourism. Since the buses are rented directly at the Berlin transport companies, no competition caused by this action.

Please describe your idea in one sentence.

The Berliner Sparkasse rents buses and makes them available for free use in Berlin including ATM in the bus.

Who will benefit from your idea, hence whom is your idea directed towards?

Berlin pedestriens, tourists, BVG, traffic.

Why is your idea “good for Berlin”?

It brings a DIRECT benefit for everybody in berlin.

How many people do you think will benefit from your idea?

a lot of people

In what way does the Berliner Sparkasse gain visibility through your idea?

Branding on the bus, Print Ad´s, Special bus stops at POI´s in Berlin, Radio Advertising, etc. ..

Which kind of people and how many of them will take notice of your campaign?

Everybody in Berlin

How much do you estimate the annual budget for the implementation of your idea to be?

Depending on the workload and amount 80000-216000 EURO. Open to above.