In one good day, Berlin citizens will start to see the mysterious "People in Red", who are doing little good things on streets - Things that are making streets happier and cause positive surprises and curiosity. But nobody knows who these "People in Red" are and why should somebody care to do such things. There is only one link - they are wearing big slogan on their back / on their vehicles : "WHY? BECAUSE WE CAN" (or German substitute). After the curiosity and these positive operations have reached the highest level with one week or month-long actions, there will be the other part of campaign with big and simple red outdoor prints saying:
BECAUSE WE CAN!
In future it might become a every year whole town one day or one week event where all Berliners can put together their team to clean their home streets and make other good things just because they can.
Helping young school kids and old people over the road, on high traffic streets, bank officces, undergrounds, cleaning streets from trash and old autumn leaves, asking from people how it would be possible to make their street or life better and if possible then helping them immediately + all kinds of little and surprising specific actions that are needed on every street and neighborhood.
Visual part 1:
People dressed in red with slogan on their back: Why? Because we can! Also cars or cleaning vehicles with the same message on the sides.
Visual part 2:
Big and clear red outdoors with slogan:
Because we can!
+ Little description about what has happened in the first part of the campaign.
After the attention/buzz has created with one or two season (or year) actions, the idea should be directed to "Why? Because We Can!" one day or one week event (under distinct red dress tradition), where other companies can show their support and to place their "teams" to show their good will + even bigger part should be volunteers who want to clean their city and help others just because they can :)
The next years volunteer based actions should be coordinated with the help of a web platform and info phone where people can place their "Why? Because We Can!" projects, to find team members for their registered actions, to register their teams, to register themselves as team leaders. Berlin Sparkasse would support with know-how and a little "starting pack" to every team that would consist (depends of the actions) : Tea/water, chocolate, medicine kit, "Why? Because We Can!" badges/pins/stickers, work gloves.
Several a little similar "good will" campaigns have become a every year whole country actions in Estonia, I have no doubt it would be possible in Berlin too with the help from Berlin Sparkasse and under the distinct red dress to stand out from the crowd.