This summer the big World Cup football event will take place in Brazil from 12 June–13 July 2014. But it's not just the host country that's getting fired up for the contest!
The time difference between Brazil and Germany is five hours, putting the live broadcasts of evening contests in the middle of the night in Europe. But Berlin is a city that never sleeps. Sparkasse have beautiful rooms all-over Berlin and it would be smart to use what You already have. Sparkasse could collaborate with the best German light-designers and installation-artists and create stunning light installations in selected Berlin Sparkasse offices. The installations would also consist screens that will show real time German team games. You have streets full of interested people, you have beautiful rooms all over Berlin and a chance to show that Sparkasse can be even more fun and positively surprising than you thought :)