Schlag die Löcher in Berlins Straßen!
What the senate can´t do – SPK Berlin and volunteers will do: fixing potholes.
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Solution

Year for year the same dilemma: potholes are blooming on Berlin´s streets. But there aren´t many fixed, because the hole in Berlin´s budget-purse. What the senate can´t do – SPK Berlin and volunteers will do. So, what do we need? Many volunteers and donators. They may fix the potholes by themselve or call professional pothole-filler. Every volunteer / donator will be rewarded with his own designed tag in "his" ex-pothole. To let a pothole fixed is about from € 100 and more.

If SPK Berlin is spending about € 100.000 / year, there can be fixed around 1000 potholes – all in SPK-branding!

Please describe your idea in one sentence.

Fixing pitholes as donation to your town – with the possibility to eternalize yourself via your own message, tag or design!

All proposials will be checked for too much racistic and sexistic contents.

Who will benefit from your idea, hence whom is your idea directed towards?

  • All road users like plain streets with not too much sensual flaws.

  • The donators could also be companies – and they can have a very cheap eye-catching ad-site!

  • Perfect for all attention-whores!

Why is your idea “good for Berlin”?

Streets without potholes = - more safety - less damage on vehicles - nicer for the eye - more requests for diverse lines - possibility for cool and eye-catching messages - helps saving municipal money (more left for airport-builders ...)

How many people do you think will benefit from your idea?

How many people are moving on Berlin´s streets?

In what way does the Berliner Sparkasse gain visibility through your idea?

  • On fixed potholes
  • advertisement in and around SPK-branches
  • ad-pillars
  • newspaper ads

Which kind of people and how many of them will take notice of your campaign?

If good made (not good meant): whole Berlin and guests

How much do you estimate the annual budget for the implementation of your idea to be?

Max. € 50.000 for ad, for SPK-potholes min. € 50.000