SUMMER AID - Music Festival
Google translate: A musical summer festival held annually on the former Berlin airport.
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Solution

Google Translate: With around 300 hectares of land on the former Berlin Tempelhof Airport is one of the most extensive, and the largest urban areas in central location. The former airport is ideally suited for the " SUMMER AID" , a festival for the whole family. 3 Floors , and summery expanses make the annual SUMMER AID to an unforgettable event.

The SUMMER AID principles

  • Festival for the whole family
  • Everyone is welcome
  • 2,50 € entrance , young people under 14 are admitted free
  • A festival with heart - everyone is allowed their own drinks and bring food or be able to buy very cheap there. Fair for all , fair for Berlin.



The SUMMER AID

  • Every year, the SUMMER AID is under a new motto
  • There are picnic areas , anyone can bring everything he needs for
  • 3 music stages , 7 genres. House, Techno, Hip- Hop, RnB , Soul, Chillout , Mainstream
  • Sporting activities and varied program


Make Love , Not War
The first motto of SUMMER AID would be the location accordingly appropriate motto : Make Love , not War . 1945 years ago, exactly 60 Berlin was damaged with the heaviest bombing . Commemorating of all the innocent victims there at all SUMMER AID an exclusive T -shirt, the shirt for the first SUMMER AID are the bombers from 1945 but this time throw off the heart. Love . Good for Berlin.

Please describe your idea in one sentence.

Google translate: A musical held annually summer festival at the former Berlin airport. Fair and good for Berlin.

Who will benefit from your idea, hence whom is your idea directed towards?

Google translate: The largest portion of the profit to the SUMMER AID are achieved for the promotion of social projects used. This will benefit those who get no voice in Berlin or are not perceived. The festival is aimed at all. Music is for many years the key to emotion and good humor. Together with friends or loved ones who SUMMER AID is ideal for families.

Why is your idea “good for Berlin”?

Google translate: Time meet again with friends, in good weather? Along a piece of meat or vegetables grill while listening to beautiful music? Just relax and enjoy the day? 2,50 € entrance and your own drinks and food to bring? SUMMER AID. Good for Berlin.

How many people do you think will benefit from your idea?

Google translate: Estimated 500,000 festival visitors (increasing annually), as well as an unknown number of people who who are dependent in social projects to help. Sustainability, however, will benefit from the idea of ​​the whole of Berlin.

In what way does the Berliner Sparkasse gain visibility through your idea?

Google translate: The Berliner Sparkasse is fixed as the organizer of SUMMER AID component also continuously present in outdoor advertising as well as on race day. For example, the music stages with big banners.

Which kind of people and how many of them will take notice of your campaign?

Google translate: Customers of the Berliner Sparkasse, adolescents, and women and men of all ages, people who actively participate in the daily and staying at busy junctions of Berlin and be aware of the posters. Targeted viral marketing also people outside of Berlin not be addressed, which can further increase SUMMER AID.

How much do you estimate the annual budget for the implementation of your idea to be?

Google translate: Since I unfortunately do not fully present all costs, a budget estimate at the present time is not realistic to plan. Due to the low occurrence of 2.50 euros, with an estimated 500,000 visitors, and by obtaining sponsors and budget of 200,000 euros here in my opinion, makes a beautiful summer festival organized sustainably everyone benefits from that. Sponsors should also be easy to find again here.

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