New Perspectives
New Perspectives of Berlin - for people in Berlin.

Visual solution

Please describe your idea in one sentence.

In everyday life, the environment is no longer perceived. Due to the elevated position and the view through the binoculars, Berlin is re-experienced.

Who will benefit from your idea, hence whom is your idea directed towards?

Everyone who loves to rediscover Berlin.

Why is your idea “good for Berlin”?

Because Berlin is re-experienced.

How many people do you think will benefit from your idea?

Everyone who climbs up.

In what way does the Berliner Sparkasse gain visibility through your idea?

The "red towers" are visible from a distance.

Which kind of people and how many of them will take notice of your campaign?

Everyone who is open to new perspectives.

How much do you estimate the annual budget for the implementation of your idea to be?

about 150 tsd.