Spielend spenden – fröhliche Daddelei statt Appelle ans Gewissen
That´s the way for generating donations: via joyful gaming instead of pleas to the bad conscience!
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Solution

Aid appeals everywhere – especially in christmas time. SPK Berlin wants donations through the whole year, and that the donates are given with joy. At pinballs or good old arcade-videogames – will be given with joy of gaming. But not on gambling-machines! € 0,50 per game isn´t that money. All takings are going to the selected aid-account of the pokie-godfather to grow a bit more.

The SPK buys and checks the machines and have a hand on the aids. And looks, where the money can grow.

Godfathers could be: bars, cafés, discotheques, in-shops, boutiques, comicshops, gameshops – but also public authorities with waitingroom, shopping malls, hardware stores ...

Please describe your idea in one sentence.

Aiding with the charme of the eighties: spending your coins at old videogames or pinballs – and doing a good work. Is there something better? SPK Berlin buys around 50 old pinballs and videogamemachines without money winning-function and give them to their hosts / godfathers. It´s a classic win-win-win-situation: the hosts are happy to doing something good and having advice, the donators are having loads of retro-fun – and the SPK having good PR because their innovative idea.

Who will benefit from your idea, hence whom is your idea directed towards?

all, who will partake on the donations all, who loves old games all eighties-fans all "godfathers" making their guests / customers happy

Why is your idea “good for Berlin”?

donating is always a good thing – also in Berlin

How many people do you think will benefit from your idea?

all, who will partake on the donations all, who loves old games all eighties-fans all "godfathers" making their guests / customers happy

In what way does the Berliner Sparkasse gain visibility through your idea?

on the machines, ad in all SPK-branches, on postcards in shops and bars (with a list where which machine is)

Which kind of people and how many of them will take notice of your campaign?

all people who loves to play, gamers, eighties-fans in the SPK-branches (as customer or clerk) and all people in the shops, bars, cafés

How much do you estimate the annual budget for the implementation of your idea to be?

purchase and maintenance of about 50 machines / year: max. € 100.000. For ad not more than € 20.000 If the people likes this kind of donation, it´s not impossible to get up € 1.000.000. For sure!