Air & light of Berlin
Compaign of clean Air and light of Berlin
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Solution

to keep the Air and Light of berlin  clean for breathing ,environment and mobility of the city. it is a campaign meet all requirements and the Tonality of 

- meaningful
- innovative
- positive attitude to life
- personal
- committed 
- collaborative

- be popular, institutional and official supported 

Please describe your idea in one sentence.

Clean Air & light of Berlin Campaign.

Who will benefit from your idea, hence whom is your idea directed towards?

Everybody , and directed toward who want to participating in bringing the life to the claim “Gut für Berlin” (Good for Berlin) .

It’ll be part of the infrastructure of the city participating in the sustainability,it is also be expected to be welcomed(because its idea , small size and large benefit ) from the people and the authority of the city .

Why is your idea “good for Berlin”?

it is a meaningful and inventive campaign for the sustainability of Berlin and cities in general, to meet the many clean transport, community and environment requirements. it Will also bring advantage to Berlin, by being one of the first cities in the world which will be published the system to meet environmental commitments (related to air pollution).

How many people do you think will benefit from your idea?

All people of Berlin, including : all customers and employees of the Berliner Sparkasse who will enjoy participating in this distinguished voluntary work and enjoying driving the clean air vehicles around the city.

In what way does the Berliner Sparkasse gain visibility through your idea?

-The red color of the STOB boxes/tech is compatible with the main color of the Berliner Sparkasse . -The boxes will carry the name and logo of the Berliner Sparkasse. -The lamps of the boxes have the same structure of the logo of the Berliner Sparkasse, please see the slides.

Which kind of people and how many of them will take notice of your campaign?

It is a technology for the life , to be deployed over all the city and be continuously used by all kind of people , so it will be noticed with time as an important means.

How much do you estimate the annual budget for the implementation of your idea to be?

between 5000-8500 euro each