India is an Agrarian country with around 60% of its people directly or indirectly depend upon Agriculture. Agriculture in India is often attributed as gambling with Monsoon because of its almost exclusive dependency on Monsoons. The failure of these monsoons leading to series of droughts, lack of better prices, exploitation by Middlemen have been leading to series of suicides committed by farmers across India
In April 2009, the state of Chattisgarh reported 1,500 farmers committed suicide due to debt and crop failure.[13] At least 17,368 Indian farmers killed themselves in 2009, the worst figure for farm suicides in six years, according to data of the National Crime Records Bureau (NCRB).
http://en.wikipedia.org/wiki/Farmers'suicidesin_India
The irrigation device was developed for a real time situation.
The problem was water shortage in the region (Rajapalyam, Tamil Nadu, India) where the company wanted to start their agriculture venture.Adding to water shortage, there was lesser man power too, and so they required a product which would address both.